SEO Case Study: How We Achieved 213% Organic Traffic Growth in 6 Months
Want to see how real SEO strategy can transform your business? In this case study, we unpack the step-by-step process that led to a 213% increase in organic traffic, a surge in keyword rankings, and more than double the conversions—all within just six months.
Top Takeaways
- 213% organic traffic growth in just 6 months.
- 27 high-intent keywords moved to the first page of Google.
- Conversions more than doubled, leading to more leads and revenue.
- Implementation included technical SEO, content creation, on-page optimization, and link building.
- Results tracked using Google Analytics, Google Search Console, and Ahrefs.
Table of Contents
- Background and Initial Challenges
- The SEO Strategy We Implemented
- Results After 6 Months
- Lessons Learned and Key Takeaways
- Client Testimonial
- Conclusion
- FAQs
The client came to us with common yet critical issues affecting their organic performance.
- Stagnant traffic and minimal year-on-year growth
- Slow-loading website and poor mobile usability
- Thin and outdated content on key pages
- Low visibility for high-converting product keywords
Goals:
- 100% increase in organic traffic
- First-page rankings for high-value keywords
- More qualified leads via SEO
Technical SEO Audit and Fixes
Our first step was a comprehensive technical audit. We used tools like Google Search Console, Screaming Frog, and PageSpeed Insights.
- Optimized Core Web Vitals (CLS, LCP, FID)
- Compressed and lazy-loaded images
- Implemented canonical tags and fixed duplicate content
Learn more about Technical SEO Audits.
On-Page SEO Optimization
We revamped on-page elements to improve relevance and rankings.
- Rewrote meta titles/descriptions for over 50 pages
- Structured H1-H3 tags for semantic clarity
- Added SEO-optimized content (400–800 words per page)
Explore our On-Page SEO Optimization services.
Keyword Research and Strategy
In-depth keyword research revealed high-value opportunities.
- Focused on long-tail, transactional keywords
- Created keyword maps for product and category pages
Read about our Keyword Research and Strategy.
Content Strategy
To build topical authority, we launched a targeted blog campaign.
- Published 3 weekly blog posts targeting informational intent
- Created content clusters around top categories
- Updated outdated articles with fresh data
See our work in SEO Content Creation.
Link Building and Outreach
We built backlinks with authority and relevance in mind.
- Guest posts on industry-specific blogs
- Niche directory submissions
- Contextual internal links to key product pages
Our Link Building and Outreach services powered authority gains.
Local SEO (If Applicable)
Even though this was an eCommerce client, local visibility mattered.
- Optimized Google Business Profile
- Added schema for local business data
- Collected customer reviews
The numbers speak for themselves.
Organic Traffic Growth
- 213% increase in organic sessions
- Bounce rate dropped by 22%
- Time-on-site increased by 35%
Keyword Rankings
| Keyword | Before | After |
|---|---|---|
| DIY security door kits | #37 | #4 |
| Home window tint supplies | #42 | #7 |
| Garage door seals | #55 | #9 |
Conversions
- Contact form submissions: 12 → 29
- Phone inquiries up by 63%
Domain Authority (via Ahrefs)
- DA rose from 18 to 28
- Referring domains grew by 40%
Explore more on Search Engine Optimisation and E-Commerce SEO.
Each project teaches us something new. Here’s what we learned:
- Site speed and mobile optimization are foundational.
- Content clusters accelerate topical authority.
- Consistent publishing maintains SEO momentum.
- Smart internal linking boosts underperforming pages.
Learn how Competitor Analysis and Benchmarking can inform SEO wins.
“Silas and his team were professional, transparent, and focused on outcomes. We had worked with two agencies before with little to show. Within 3 months of working with Silas, we saw results that truly impacted our bottom line.”
— Managing Director, HomeSecure SA
This case study proves that SEO works when done right. Whether you’re in eCommerce, professional services, or local business—SEO can drive growth.
👉 Need a proven SEO partner? Book a Free SEO Consultation or explore our Marketing Consultant services, or if you’re based nearby, check out our Marketing Consultant Stellenbosch page.
You can also learn more about SEO for Voice Search and SEO Performance Monitoring and Reporting.
What is an SEO case study?
An SEO case study is a detailed account of how specific SEO techniques led to measurable improvements.
How long does it take to see SEO results?
Most businesses start to see results in 3–6 months.
Can SEO really increase traffic and sales?
Yes. When implemented properly, SEO can double or triple website traffic and conversions.
What industries benefit most from SEO?
Industries like eCommerce, local trades, healthcare, education, and service-based businesses all benefit greatly.
How is SEO success measured?
Success is typically measured by organic traffic, keyword rankings, conversion rates, and ROI.