SYOBza’s Founder is Silas T Nkoana. A cutting-edge consultancy organization specializing in digital transformation and artificial intelligence.
Whether you’ve been in business for decades or just a day, one of the most difficult aspects of your operations to forecast is how to reach and engage your target audience most successfully. It doesn’t matter if you have the best product development or the most efficient logistics in the world if you can’t convey your message to the right people at the right time.
Commercials, billboards, magazine ads, and other traditional kinds of advertising are all recognizable to you, but how well do you know digital marketing? Pop-ups or banner adverts on websites may come to mind for many business leaders. Some people understand that having a well-maintained social media presence is also a vital aspect of digital marketing. But, while you may be familiar with some of the digital marketing strategies, do you understand what makes digital ads effective, particularly when compared to more traditional types of advertising?
Owners and executives frequently regard marketing as an expense, and they are correct; running advertisements, regardless of medium, is costly. Traditional marketing, on the other hand, has a particularly high entry barrier; even billboards in the middle of nowhere and commercial slots at 3 a.m. aren’t cheap.
On the other side, while large budgets are welcomed and will allow you to engage more people, platforms like Google and Facebook have no entry requirements. If you wanted to, you could run a $5 campaign. In addition, these platforms frequently provide new advertisers an ad expenditure credit.
Reaching a More Specific Audience
When you buy an advertisement in a physical newspaper, your target audience is specified as the newspaper’s subscribers. Your audience is defined as people who watch that channel for that show at that exact time when you get a time slot on a TV station. While some demographic breakdowns can be determined depending on the media (for example, subscribers of Golf magazine are almost certainly golf lovers), more traditional channels can limit your ability to target specific populations. For example, both 18-year-olds and 55-year-olds require grocery shopping, but do they respond to commercials in the same way?
Digital marketing platforms allow you to target consumers based on age, gender, income level, geography, job title, interests, and more at no additional expense. If you’re not sure what demographics apply to your company, free analytics tools linked with platforms like Google and Facebook can show you the exact characteristics of people who like or visit your page.
When you use traditional advertising to promote your brand, a new product, or a service, you must hope that your target audience is physically present to notice your efforts. You have to rely on people being in the right location at the right time, whether it’s taking the proper road to work or paying attention to the pamphlet at your booth. Most consumers, on the other hand, are online at least portion of the time during the day.
You can potentially reach your audience through digital marketing methods at any time they check their smartphone or computer. You also have the opportunity to target a certain product or component of your brand to a specific subset of your audience.
Tracking your performance is one of the most difficult aspects of traditional marketing. Although media buyers can tell you how many people watched your commercial, how do you verify that the advertisement resulted in a sale?
You can use digital ads to link contact information forms to your adverts. This serves three purposes: first, it tells you how many people responded to your ad in the way you intended; second, it allows you to add them to your email and phone lists; and third, it allows you to qualify the lead right away. And getting a quick response is crucial for converting a lead into a sale.
Customer Retention And Engagement
It’s simple for bars and restaurants to keep consumers engaged because it’s one of their core business roles. But how does a small-batch distillery get in touch with someone who bought their goods from 2,000 miles away?
Whether it’s through review management, social media posts, or email newsletters, technology allows business owners a plethora of ways to communicate with their customers. You can respond to a customer’s negative feedback in a public forum using digital media, which not only allows you to address their concerns, but also allows everyone who reads the review to see your response. You may also establish a dedicated online community around your brand by communicating with customers who have had a favorable experience with it.
Maintain Contact With Your Clients
Traditional marketing is still a good way to get your word out to the public. Digital marketing, on the other hand, is the most effective way to genuinely engage with your customers and learn what messaging they respond to.