Silas T Nkoana, the CEO of zaTLD & Marketing Consultant of SYOBza, a company that helps businesses outwrite and outrank their competitors.
SEO is complicated, it evolves rapidly, and even the most knowledgeable and experienced individuals make mistakes. I consider myself an SEO expert, but due to the complexities of the field, you should take my words with a grain of salt. Its difficulty deters many newbies, but it’s something I’ve grown to like.
SEO is a difficult task. This is a good thing. And perhaps, by the end of this post, I’ll have persuaded you of that – and will be able to assist you in navigating this tricky marketing niche.
The SEO Difficulty
However, there are a few key aspects that make SEO challenging for many people.
Factors that influence search rankings. Did you know that your website’s ranking in Google’s search engine results pages (SERPs) is influenced by over 200 ranking factors? That’s a lot to keep track of, and those are only the ones we’re aware of.
The complexity of the Google algorithm. What exactly is Google’s method of operation? Could you clarify it in a few words? The overall function is simple enough to explain, but the inner workings are extremely intricate.
Google is notorious for its lack of transparency. To make matters even more complicated, Google isn’t exactly open about how their algorithm works. Much of what you know comes from Google’s imprecise cues (such as “providing high-quality content to people”) and other SEO practitioners’ comprehensive studies. As a result, you can never be completely certain about your strategies and structures.
Changes on a regular basis. Google enjoys upsetting the status quo. Search marketers are forced to learn new things and adjust old techniques on a regular basis as new upgrades are released.
Why Is SEO Complexity Beneficial?
I recognize that SEO‘s complication can be both unpleasant and worrisome. That discomfort and worry are familiar to me. However, I believe that SEO‘s difficulty and steep learning curve are beneficial, and here’s why:
Higher-quality outcomes (and better user experience). Keep in mind that Google exists to help those who utilize the internet. The company’s major purpose is to provide the most streamlined, safe, and valuable experience possible to its users. If SEO were straightforward, any business with a little money could show up for any search they desired, resulting in a constant barrage of spam and irrelevant firms in search results for users. In other words, the difficulty of SEO makes it more difficult for businesses to game the system, resulting in better results and experiences for end-users.
Evolution and progress are two terms that are often used interchangeably. I’ll admit that it irritates me when one of my clients is pushed off of the top spot by a Google algorithm change. However, the alternative is that Google changes very little, if at all, leaving everyone with the same search experience for years. As a Google search user, I admire the company’s growing sophistication and value. I wouldn’t want to miss out on technical advancement.
There isn’t much competition. When 100 other organizations are vying for the top spot in SERPs, it’s considerably more difficult to gain attention and rank highly. But, if half of those businesses are hesitant to enter the SEO game because it is too difficult or difficult, it will be much easier for me to achieve the rankings I desire.
Job security is important. SEO isn’t the most difficult method to master, but it’s also not the most straightforward. I have a lot of job security since fewer individuals are becoming involved and remaining up-to-date.
How To Deal With SEO‘s Difficulty
So, SEO is a challenge. What options do you have?
Nothing you can say or do will persuade Google to make things easier (nor would you want to). However, you can make your life as an SEO expert lot easier by taking the following steps:
Assume the role of a scientist. Don’t make the mistake of thinking you can study every SEO lesson and use it right now. Instead, think of yourself as a scientist who is constantly doing fresh experiments to test your assumptions and gain new evidence.
Don’t become too enamored with any strategy. Google releases a disruptive change every few months that affects SEO in at least one niche. Generic techniques, such as “produce good content,” are timeless, but specific tactics change all the time, so don’t become too wedded to any of them.
Seek assistance. It’s tempting to tackle SEO on your own, especially if you’re running your own blog or small business, but getting aid is far more successful. Hire an SEO firm, form a partnership with other SEO professionals, or simply seek advice from other specialists. Don’t be afraid to reach out; we’re stronger as a group.
True, SEO is a difficult technique to implement, especially if you have little knowledge in the subject. The difficulty of SEO, on the other hand, is a feature, not a defect, and it serves a few vital objectives. You’ll be able to improve your search engine ranks even higher once you’ve adapted to the strategy’s complexity and come to realize its benefits.