Companies pay tens of thousands of dollars in SEO marketing each month, yet this isn’t enough.
Is it true that their campaigns are effective?
Choosing an SEO company is based on a number of factors, including your return on investment. A five-to-one marketing ROI ratio is ideal for any plan. If your current provider’s delivery ratio is less than 2:1, this is a major warning sign.
A high return on investment is only one factor to consider.
Find out three more things to consider before selecting an SEO firm.
1 How is the agency’s own SEO?
Don’t be fooled by the sales pitch. Is an SEO firm’s track record sufficient to back up its claims?
Examining the agency’s own SEO strategy is one method to find out. Every agency should be vetted, especially those that cold phone or email first.
A keyword audit is another option. This approach is a great way to get started with keyword research! To see the agency’s keywords, simply enter the URL into an SEO tool.
2 What is their track record when it comes to working with clients?
What about the agency’s customer history now that you know about its own SEO presence?
First, look for testimonials on the agency’s website. While all testimonials are positive, many go into detail about the client’s experience. Next, look up the agency’s customer service, quality, and resolution response time on business review sites.
Client logos can also be found on many agencies’ websites. Client rosters reveal more about an agency’s favored niches. Look into boutique SEO services that focus on specific businesses, such as veterinary clinics or spas.
As you may be aware, talk is just that: talk. To see if the agency’s clients are ranking, run an SEO report on them. Even a cursory search on Google will disclose the reality.
3 Is the firm able to provide customized SEO services?
What level of involvement does your SEO firm have?
Avoid firms who employ the same plan template for all of their clients. There is no one-size-fits-all SEO formula. Each client is treated as an individual by the best SEO companies.
Assume you run a veterinarian clinic in Jacksonville, Florida. A good SEO firm would offer a tailored plan that includes local SEO, PPC, online reputation management, and other tactics.
To maintain a consistent strategy, take it a step further with managed SEO. This agency, for example, combines custom and managed solutions to provide targeted, automated SEO. You can also select your own services from a smorgasbord!
Along the route, keep asking questions and taking advantage of free consultations to pick the brains of possible SEO companies.
Start looking for a dependable SEO service provider
Don’t let your SEO budget go to waste. Begin by looking for an SEO company with a track record of success, 5-star reviews, and bespoke solutions.
Using the most up-to-date SEO tactics and trends, you can continue to expand your online visibility. Keep up with the blog to be visible and searchable!