“Alexa, tell me what content marketing trends will dominate this year.” “Hey Siri, for our content marketing efforts this year, what should we focus on?” “Google, show me a map of the content marketing landscape.”
Many of us have asked Alexa, Siri, Google, or any other voice assistant gadget to tell us the weather or provide information that we require in a hurry, such as how many cups are in a gallon. In fact, according to eMarketer, in 2021, 122.7 million individuals will use a voice assistant. What is the reason for this? Consumers have changed the way they do things, including how they search the internet, as a result of the epidemic, which has caused a shift to all things digital. Digital technologies are influencing practically every aspect of our lives, from processes to cooperation to marketing. And, as voice search becomes more prominent and widely used, its impact on Search Engine Optimization ( SEO ) and content marketing is growing dramatically.
When asking a query or getting a fast update on anything, many people turn to voice search. In most circumstances, the voice assistant will provide a quick response, but in some cases, it may direct the inquirer to a more in-depth study phase. These shifts in how people search, as well as advancements in the underlying technologies, have an impact on SEO and content marketing methods. To summarize, voice search is important for content marketers.
These three ways can help you include voice search techniques into your content:
1. Make content that is conversational
When consumers communicate to their voice assistants, they are most likely using different vocabulary than when they type their request into their phone or computer. When conversing, people employ common words that most people are familiar with. Consider utilizing complete, full sentences and recognizable phrases that connect to the topic or subject of your article to make it more conversational. Incorporating keywords into text in a natural way can also assist increase rankings.
2. Pay attention to the words and phrases you use
This is where you may concentrate on the spoken keywords that someone could type into a search engine. Consider what people might type into a search engine to find the topic or service you provide. Consider whether any changes need be made for spoken terms, even if this is something you should already be doing for your SEO strategy. Rather than fragments, the keywords will most likely be longtail and specific. For instance, a person may write “definition of content marketing,” while a voice assistant might query, “What is the meaning of content marketing, and can you give me an example?”
3. Use FAQs as a resource
Voice assistants are designed to answer inquiries, and that is precisely what they are used for. Consider what your industry’s most frequently asked questions are. “What are strategies for creating an eBook?” for example. Once you’ve grasped this, you’ll be able to write blogs, articles, and other relevant content centered on those essential topics. Need some assistance figuring out what queries people are asking? Go to Google and type in a suitable search term, then scroll down to the “People also ask” column. Alternatively, utilize a program like Answer the Public to generate a large number of relevant questions.
Voice search and voice assistants are becoming more popular around the world, requiring marketers to update their content to reflect this shift. With increasing voice assistant usage expected in the future, content marketers must start making changes now to enjoy the benefits later. By ensuring that your material is written in a conversational tone, you can focus on the language and feel of the conversation. To help you enhance your rankings, reevaluate your keywords and add to those that are already being optimized. Keep in mind the importance of topic-specific longtail keywords. Finally, individuals enjoy asking inquiries, particularly when they use their voice assistant. Make content that incorporates and responds to these inquiries. Voice search and voice assistants haven’t totally taken over yet, but as the trend grows, it’s crucial to keep it in mind while generating content and conducting content marketing campaigns.