The optimization of websites for search engines has never been easier thanks to new automated solutions. Nonetheless, personnel in charge of those technologies may overlook several frequent SEO mistakes in their quest to ensure that they give the expected results and improve the company’s search engine page ranks.
Whether your company has a team of specialists working on a comprehensive strategy to “own” certain terms and phrases that your target audience is searching for, or you and a few new hires are tag-teaming the effort to drive traffic to your site, knowing the most common SEO mistakes can give your company an edge over the competition.
While some problems are easier to fix than others, the first step is to recognize that there is a problem that needs to be addressed. To assist you learn more about how to avoid these all-too-often blunders, Forbes Agency Council members have compiled a list of the most common SEO mistakes they notice and how to avoid them.
1. Having Dead Pages And Broken Links
Broken links and dead pages on a website are one of the most typical SEO mistakes our firm encounters. It’s critical for you to evaluate your pages on a regular basis as a website owner to ensure that any current on-site links are maintained and that dead pages are removed and de-indexed. If you don’t do this, you risk harming your Google rankings as well as providing a terrible customer experience. – Vindicta Digital Marketing Agency’s James Blake
2. Creating content around keywords rather than the other way around
Many SEO-conscious copywriters start writing their content marketing pieces with the SEO keywords they want to include in the article and work their way up from there. In order for content marketing to be successful, the opposite must occur. Begin with a content concept that is inspired by the response to the question, “What problem does my audience have that I can solve?” Then SEO optimization can take place. ThinkNow’s Mario Carrasco
3. Failing To Take Action To Improve Slow Load Times
Slow page load time is a typical problem that affects SEO rankings, but it’s usually a simple fix. More websites are administered by people with less formal experience, which can have an impact on the performance of the site, particularly when they upload photos that are too large. Photoshop and other design products make it simple to “save for the web,” which reduces the size of a website and speeds up its loading time. – Twistlab Marketing’s Ahmad Kareh
4. Producing Content Prior to Conducting SEO Research
It’s a frequent misconception that SEO factors only come into play after the content has been created. In fact, it’s the polar opposite. As a first stage in the content production process, SEO research should be conducted. Use keyword research to learn about your target audience’s wants and needs, then look at the search results to see who’s succeeding and why. Only then will you be able to create the most effective and competitive content. Collective Measures, Donna Robinson
5. Ignoring User Experience And Technical SEO Factors
The end user’s experience on a website is becoming increasingly important to search engines. This technical SEO will hurt your results if your website has slow loading times or a lousy user experience, and these characteristics are gradually becoming more important for SEO success. Make sure the website you’re optimizing is technically solid and has a high page ranking and speed score. – Strategy, LLC’s Jason Wilson
6. Over-Optimizing In Order To Achieve A Specific Keyword Density
Keyword over-optimization worked ten years ago, but Google now penalizes you for it. It’s time-consuming, but it’s not impossible to fix. Look over your material and see where you may rework it in a more natural approach. Rather than attempting to achieve a certain keyword density, concentrate on creating meaning. Your keyword should not occur more than six times in a 2,000-word post. – OBI Creative’s Mary Ann O’Brien
7. Inadequate internal linking
To evaluate which pages are the most significant and for which themes and keywords they are most relevant, Google looks for clues on your website, such as how pages, blog posts, and other content link to one another. The solution is simple: When something on one page or post relates to other content on your site, create a link between them. – Idea Grove’s Scott Baradell
8. Ignoring the Meta Descriptions
Many businesses still make the mistake of having poor (or no) meta descriptions. These descriptions give search engines and customers important context, and failing to include them will quickly derail your content marketing efforts. Fortunately, most website platforms, such as WordPress, offer built-in meta description sections. They’re easy to incorporate and should never be disregarded. – National Positions, Bernard May
9. Press Release Distribution Through News Wire Services
Many businesses pay for news wire providers to distribute their press releases to news sites in the hopes of improving their SEO. It isn’t the case. In reality, if you pay for a wire distribution service, no one will ever read your news story. Instead, use a professional public relations firm to help you build quality links for your SEO strategy and present your story to top news outlets all over the world. Believe Advertising & PR’s Adrian Falk
10. Overuse of keywords on a single page
The most common error I’ve noticed is cramming too many keywords onto a single page. Website pages should be created as pillar pages, with one major keyword and sub-keywords, such as long-tail keywords, incorporated. By focusing that page on a single term, Google will adore it much more quickly and send you that low-hanging fruit traffic. – Veza Digital’s Stefan Katanic