Silas T Nkoana

SEO Specialist

Phone: 082 892 2317 Website: www.silastnkoana.co.za Email: silas@nkoana.co.za

I am writing to express my sincere interest in the SEO position at your company, as advertised. My name is Silas T Nkoana, and I am currently immersed in developing my portfolio of websites, social media accounts, and video content on platforms like YouTube and Vimeo. I am eager to bring my passion for SEO, my innovative approach, and my proven skills to contribute to the continued success of your team.

Passion for SEO

SEO is not just a profession for me; it is a passion that drives every aspect of my work. I am constantly refining my skills in developing effective search engine and conversion rate optimization campaigns. The dynamic nature of the digital landscape fuels my curiosity and motivates me to stay ahead of industry trends. This passion is evident in my commitment to honing my abilities through thorough research, analysis, and creative problem-solving.

Approach to SEO

My approach to SEO is multi-faceted, encompassing a blend of competitor analysis, keyword research, content creation, and strategic link building. This holistic strategy has proven successful in developing impactful digital and social media marketing campaigns. By improving search engine rankings, I have consistently increased organic traffic, resulting in a tangible boost in revenue for local businesses, niche sites, affiliate platforms, and video content on YouTube and Vimeo.

Alignment with Company Needs

Your company’s commitment to SEO resonates with me, and I am eager to bring my skills to contribute to your team’s success. My ability to find innovative solutions, think outside the box, and effectively communicate complex technical information positions me as a valuable asset for your company. I am confident that my attention to detail, adherence to strict deadlines, and experience in conveying technical information in a clear and informative manner align with the needs of your dynamic team.

Why I’m a Strong Fit

I thrive in fast-paced environments and excel at juggling multiple projects by prioritizing effectively. My experience in delivering regular presentations in boardroom settings demonstrates my confidence and ability to articulate the value of SEO initiatives. Moreover, my commitment to staying up-to-date with the ever-changing digital marketing landscape, including technological advancements, search engine trends, and evolving algorithms, ensures that I can contribute to keeping your organization one step ahead.

I am excited about the opportunity to bring my passion, skills, and innovative approach to your company and contribute to the ongoing success of your SEO efforts. Thank you for considering my application. I look forward to the possibility of discussing how my experiences align with your company’s goals.

Sincerely

Silas T Nkoana

Profile

Results-oriented SEO Specialist with a proven track record in on-page and off-page optimization. Expertise in developing and implementing effective SEO campaigns, conducting comprehensive analytics, improving search engine rankings, conducting keyword research, performing website audits, and executing successful link-building strategies. Passionate about optimizing websites to achieve business objectives, including increased rankings, enhanced traffic, and improved revenue.

Skills

SEO Expertise

On-Page & Off-Page Optimization

Keyword Strategy and Analysis

Content Creation and Optimization

Backlink Building

SEO Analytics and Reporting

Content Marketing

Strategic Content Creation

Blogging and Content Marketing

Outreach and PR

Effective Outreach Programs

Public Relations Management

Competitor Analysis

In-depth Competitor Research

Strategic Planning

Web Development

Website Design and Traffic Optimization

Tools

Analytics Tools

WordPress, Moz OSE, SEMrush, Ahrefs, Google Analytics, Google Search Console

Search Engine Optimisation

On-Page & Off-page SEO

www ContactDetails co za — 2023-04-05 – Present

This month of Feb 2024 I achieved the following results

0% increase in Health Score

27.656% variation in Clicks

23.444% improvement in impressions

8.33333% variation in CTR

-2.06897% variation in Average Position

55.9689% improvement in Users

58.8108% improvement in Sessions

-2.83186% variation in Keywords

-8.33333% improvement in Pages

48.2702% improvement in Avg. organic traffic value

11.1291% improvement in Adsense

www ContactNumber co za — 2023-04-22 – Present

This month of Feb 2024 I achieved the following results

0% increase in Health Score

25.3561% variation in Clicks

28.483% improvement in impressions

0% variation in CTR

-7.26257% variation in Average Position

52.5594% improvement in Users

54.7709% improvement in Sessions

17.5758% variation in Keywords

-5.66038% improvement in Pages

55.5256% improvement in Avg. organic traffic value

70.2229%improvement in Adsense

www EntranceFee co za — 2023-10-18 – Present

This month of Feb 2024 I achieved the following results

2.10526% increase in Health Score

10.8262% variation in Clicks

8.33333% improvement in impressions

3.84615% variation in CTR

-0.909091% variation in Average Position

-11.1278% improvement in Users

-10.8681% improvement in Sessions

23.3607% variation in Keywords

269.231% improvement in Pages

657.143% improvement in Avg. organic traffic value

802880000% improvement in Adsense

www NearMe co za — 2021-12-03 – Present

This month of Feb 2024 I achieved the following results

0% increase in Health Score

7.56303% variation in Clicks

58.0645% improvement in impressions

-33.3333% variation in CTR

4.44444% variation in Average Position

15.528% improvement in Users

-0.485437% improvement in Sessions

5.23256% variation in Keywords

12.5% improvement in Pages

92.8571% improvement in Avg. organic traffic value

362.645% improvement in Adsense

www Promenade co za — April 2023 – July 2023

This month of July 2023 I achieved the following results

1.02041% increase in Health Score

76.1628% variation in Clicks

35.5556% improvement in impressions

23.0769% variation in CTR

0.694444% variation in Average Position

33.2478% improvement in Users ( Organic )

28.037% improvement in Sessions

1.57068% increase in SERP Feature

Responsibilities

With over half of all online purchases originating from search engine queries, I focus on generating a consistent flow of organic traffic to websites. My skills contribute to boosting website rankings through

Keyword Research

Identified and researched search terms, resulting in improved visibility.

Content Creation

Developed engaging content aligned with strategic keywords.

Link Building

Increased the quantity and quality of inbound links for improved rankings.

Outreach SEO

Created valuable off-site links to enhance online presence.

Public Relations

Oversaw deliberate management of information release to shape public perception.

Blogging

Created self-published online content through writing and media.

Web Development

Managed the development of websites for optimal online performance.

Competitor Analysis

Assessed strengths and weaknesses of competitors for strategic advantage.

Web Traffic Analysis

Collected and interpreted key data points to understand website visitors.

Education

Pretoria Boys High School — Matric

Certification

Navigating On-Page and Technical SEO: A Semrush Deep Dive

How to Boost Your Website’s Authority Using Semrush’s Link Building Tools

How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

Keyword Research with Semrush: A Step-by-Step Guide

Semrush Site Audit Course

Achievements

Notable achievements in optimizing the performance of websites

www ContactDetails co za

www ContactNumber co za

www EntranceFee co za

www NearMe co za

www Promenade co za

Promenade - Users
Promenade – Users
Promenade - Adsense
Promenade – Adsense

Experience ( Niche )

Extensive experience in SEO across various domains, including

Information Services

AccountNumber.co.za

ContactDetails.co.za

ContactNumber.co.za

NearMe.co.za

OperatingHours.co.za

Requirements.co.za

Shopping Malls

BirchAcresMall.co.za

CarltonCentre.co.za

ProteaGlenMall.co.za

Hat and Clothing Retail

BucketHat.co.za

TraditionalAttire.co.za

Estate Agencies

CoastalEstate.co.za

EcoEstate.co.za

LifestyleEstate.co.za

Townships

Dobsonville.co.za

ProteaGlen.co.za

Mobile Network Operators

ContractDeals.co.za

SimSwap.co.za

USSDCode.co.za

Cities

JohannesburgSouth.co.za

Umlazi.co.za

Auction House

Repossessed.co.za

Travel Agency

EntranceFee.co.za

Pharmacies

MorningAfterPill.co.za

Grocery Stores

HowLateIsTheClosestGroceryStoreOpen.co.za

HowLateIsTheClosestGroceryStoreOpen.com

Business Management Consulting

HowToMakeMoneyOnline.co.za

Sports and Soccer Clubs

FootballClub.co.za

TransferNews.co.za

Filmmaking

LeonSchuster.co.za

Recording Studio

Songs.co.za

Airline

SkyWise.co.za

City-related Information

Delmas.co.za

JohannesburgSouth.co.za

Umlazi.co.za

Filmmaker Website

LeonSchuster.co.za

Nursing Education

NursingCollege.co.za

Cell Phone Stores

SimSwap.co.za

ChargingStandForPhone.com

PlasticPhoneCase.com

Appliance Store

Stove.co.za

Police Station Information

PoliceStation.co.za

Billiards and Home Audio Stores

CenterChannelSpeaker.com

MiniBilliardsTable.com

Garden Centers

RedCreepingThyme.com

CreepingThyme.com

SEO Reporting

Samples of SEO reporting presentations available at the following links

Contact Details

Contact Number

Entrance Fee

Requirements

Near Me