SEO Specialist
Phone: 082 892 2317 Website: www.silastnkoana.co.za Email: silas@nkoana.co.za
I am writing to express my sincere interest in the SEO position at your company, as advertised. My name is Silas T Nkoana, and I am currently immersed in developing my portfolio of websites, social media accounts, and video content on platforms like YouTube and Vimeo. I am eager to bring my passion for SEO, my innovative approach, and my proven skills to contribute to the continued success of your team.
Passion for SEO
SEO is not just a profession for me; it is a passion that drives every aspect of my work. I am constantly refining my skills in developing effective search engine and conversion rate optimization campaigns. The dynamic nature of the digital landscape fuels my curiosity and motivates me to stay ahead of industry trends. This passion is evident in my commitment to honing my abilities through thorough research, analysis, and creative problem-solving.
Approach to SEO
My approach to SEO is multi-faceted, encompassing a blend of competitor analysis, keyword research, content creation, and strategic link building. This holistic strategy has proven successful in developing impactful digital and social media marketing campaigns. By improving search engine rankings, I have consistently increased organic traffic, resulting in a tangible boost in revenue for local businesses, niche sites, affiliate platforms, and video content on YouTube and Vimeo.
Alignment with Company Needs
Your company’s commitment to SEO resonates with me, and I am eager to bring my skills to contribute to your team’s success. My ability to find innovative solutions, think outside the box, and effectively communicate complex technical information positions me as a valuable asset for your company. I am confident that my attention to detail, adherence to strict deadlines, and experience in conveying technical information in a clear and informative manner align with the needs of your dynamic team.
Why I’m a Strong Fit
I thrive in fast-paced environments and excel at juggling multiple projects by prioritizing effectively. My experience in delivering regular presentations in boardroom settings demonstrates my confidence and ability to articulate the value of SEO initiatives. Moreover, my commitment to staying up-to-date with the ever-changing digital marketing landscape, including technological advancements, search engine trends, and evolving algorithms, ensures that I can contribute to keeping your organization one step ahead.
I am excited about the opportunity to bring my passion, skills, and innovative approach to your company and contribute to the ongoing success of your SEO efforts. Thank you for considering my application. I look forward to the possibility of discussing how my experiences align with your company’s goals.
Sincerely
Silas T Nkoana
Profile
Results-oriented SEO Specialist with a proven track record in on-page and off-page optimization. Expertise in developing and implementing effective SEO campaigns, conducting comprehensive analytics, improving search engine rankings, conducting keyword research, performing website audits, and executing successful link-building strategies. Passionate about optimizing websites to achieve business objectives, including increased rankings, enhanced traffic, and improved revenue.
Skills
SEO Expertise
On-Page & Off-Page Optimization
Keyword Strategy and Analysis
Content Creation and Optimization
Backlink Building
SEO Analytics and Reporting
Content Marketing
Strategic Content Creation
Blogging and Content Marketing
Outreach and PR
Effective Outreach Programs
Public Relations Management
Competitor Analysis
In-depth Competitor Research
Strategic Planning
Web Development
Website Design and Traffic Optimization
Tools
Analytics Tools
WordPress, Moz OSE, SEMrush, Ahrefs, Google Analytics, Google Search Console
Search Engine Optimisation
On-Page & Off-page SEO
www ContactDetails co za — 2023-04-05 – Present
This month of Feb 2024 I achieved the following results
0% increase in Health Score
27.656% variation in Clicks
23.444% improvement in impressions
8.33333% variation in CTR
-2.06897% variation in Average Position
55.9689% improvement in Users
58.8108% improvement in Sessions
-2.83186% variation in Keywords
-8.33333% improvement in Pages
48.2702% improvement in Avg. organic traffic value
11.1291% improvement in Adsense
www ContactNumber co za — 2023-04-22 – Present
This month of Feb 2024 I achieved the following results
0% increase in Health Score
25.3561% variation in Clicks
28.483% improvement in impressions
0% variation in CTR
-7.26257% variation in Average Position
52.5594% improvement in Users
54.7709% improvement in Sessions
17.5758% variation in Keywords
-5.66038% improvement in Pages
55.5256% improvement in Avg. organic traffic value
70.2229%improvement in Adsense
www EntranceFee co za — 2023-10-18 – Present
This month of Feb 2024 I achieved the following results
2.10526% increase in Health Score
10.8262% variation in Clicks
8.33333% improvement in impressions
3.84615% variation in CTR
-0.909091% variation in Average Position
-11.1278% improvement in Users
-10.8681% improvement in Sessions
23.3607% variation in Keywords
269.231% improvement in Pages
657.143% improvement in Avg. organic traffic value
802880000% improvement in Adsense
www NearMe co za — 2021-12-03 – Present
This month of Feb 2024 I achieved the following results
0% increase in Health Score
7.56303% variation in Clicks
58.0645% improvement in impressions
-33.3333% variation in CTR
4.44444% variation in Average Position
15.528% improvement in Users
-0.485437% improvement in Sessions
5.23256% variation in Keywords
12.5% improvement in Pages
92.8571% improvement in Avg. organic traffic value
362.645% improvement in Adsense
www Promenade co za — April 2023 – July 2023
This month of July 2023 I achieved the following results
1.02041% increase in Health Score
76.1628% variation in Clicks
35.5556% improvement in impressions
23.0769% variation in CTR
0.694444% variation in Average Position
33.2478% improvement in Users ( Organic )
28.037% improvement in Sessions
1.57068% increase in SERP Feature
Responsibilities
With over half of all online purchases originating from search engine queries, I focus on generating a consistent flow of organic traffic to websites. My skills contribute to boosting website rankings through
Keyword Research
Identified and researched search terms, resulting in improved visibility.
Content Creation
Developed engaging content aligned with strategic keywords.
Link Building
Increased the quantity and quality of inbound links for improved rankings.
Outreach SEO
Created valuable off-site links to enhance online presence.
Public Relations
Oversaw deliberate management of information release to shape public perception.
Blogging
Created self-published online content through writing and media.
Web Development
Managed the development of websites for optimal online performance.
Competitor Analysis
Assessed strengths and weaknesses of competitors for strategic advantage.
Web Traffic Analysis
Collected and interpreted key data points to understand website visitors.
Education
Pretoria Boys High School — Matric
Certification
Navigating On-Page and Technical SEO: A Semrush Deep Dive
How to Boost Your Website’s Authority Using Semrush’s Link Building Tools
How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit
Keyword Research with Semrush: A Step-by-Step Guide
Achievements
Notable achievements in optimizing the performance of websites
www ContactDetails co za
www ContactNumber co za
www EntranceFee co za
www NearMe co za
www Promenade co za
Experience ( Niche )
Extensive experience in SEO across various domains, including
Information Services
AccountNumber.co.za
ContactDetails.co.za
ContactNumber.co.za
NearMe.co.za
OperatingHours.co.za
Requirements.co.za
Shopping Malls
BirchAcresMall.co.za
CarltonCentre.co.za
ProteaGlenMall.co.za
Hat and Clothing Retail
BucketHat.co.za
TraditionalAttire.co.za
Estate Agencies
CoastalEstate.co.za
EcoEstate.co.za
LifestyleEstate.co.za
Townships
Dobsonville.co.za
ProteaGlen.co.za
Mobile Network Operators
ContractDeals.co.za
SimSwap.co.za
USSDCode.co.za
Cities
JohannesburgSouth.co.za
Umlazi.co.za
Auction House
Repossessed.co.za
Travel Agency
EntranceFee.co.za
Pharmacies
MorningAfterPill.co.za
Grocery Stores
HowLateIsTheClosestGroceryStoreOpen.co.za
HowLateIsTheClosestGroceryStoreOpen.com
Business Management Consulting
HowToMakeMoneyOnline.co.za
Sports and Soccer Clubs
FootballClub.co.za
TransferNews.co.za
Filmmaking
LeonSchuster.co.za
Recording Studio
Songs.co.za
Airline
SkyWise.co.za
City-related Information
Delmas.co.za
JohannesburgSouth.co.za
Umlazi.co.za
Filmmaker Website
LeonSchuster.co.za
Nursing Education
NursingCollege.co.za
Cell Phone Stores
SimSwap.co.za
ChargingStandForPhone.com
PlasticPhoneCase.com
Appliance Store
Stove.co.za
Police Station Information
PoliceStation.co.za
Billiards and Home Audio Stores
CenterChannelSpeaker.com
MiniBilliardsTable.com
Garden Centers
RedCreepingThyme.com
CreepingThyme.com
SEO Reporting
Samples of SEO reporting presentations available at the following links
Requirements