According to Silas T Nkoana, learning to speak Google’s love language and gaining visibility for your content is an art. He provides simple yet effective tips to connect with the algorithm on his website and social media accounts to assist you in achieving this goal. His digital media brand, SYOBza, is a goldmine of information for millennial. While part of the content focuses on lifestyle and empowerment, the majority of it is focused on the business side of things, with the goal of assisting you in optimizing your brand.
One of the first things SYOBza advises you to remember is that optimizing your material for the reader is different from optimizing it for a search engine. To fully target both, you must consider search intent and user experience throughout the entire process, from clickthrough rate (CTR) and referring traffic to the content itself.
It Is Caring To Share
Like a love language, SEO runs by particular preferences and you must study these preferences and determine how to relate your content to your target readers and their needs. “ Begin by considering what kind of language they seek and use. Keep in mind that most content ranks are over two years old, with plenty of shares. As a piece of media gains more shares, the algorithm begins to regard it as authoritative. As a result, its position in the rankings only improves,” Silas explains.
It’s All About the Audience
Although SEO has some common preferences, each relationship has its own set of requirements. The way that you employ it will be different as a mother of three than as a female entrepreneur. Your target audience must be at the forefront of how you build your content and fit into the algorithm, regardless of who you are.
Value-driven content is required. Why should your target market buy your product or use your service? Use tutorial infographics to make this benefit even more apparent. “You have built authority and trust when your reader establishes a relationship to the information, whether through gratitude for an offer you provided or acknowledgement of value. “These two attributes are essential for any brand,” Silas says.
The Queen of Organic Traffic
Organic traffic can also be obtained through SEO. Yes, you should do your own advertising and encourage all of your friends to read and watch your stuff. However, SEO can help you earn money while you sleep. “Imagine the algorithm as your body’s connective tissue, and your content as an organ. It would be impossible for your reader to get to the material without the tissue that supports and separates your organs,” Silas argues.
Create the most useful content you can.
“Think about every item of online content,” Silas advises. “There are billions of pages of information available. The vast bulk of this stuff is never seen by anyone. In the same spirit, all of the SEO advice in the world won’t help you if your reader doesn’t like your content. As a result, you should always put your reader first, followed by the algorithm. Create the most valuable content possible to answer as many inquiries as feasible.”
Silas also offers some specific advice to everyone of his customers. Google’s sweet spot for articles is 1200-1800 words. “Always include a linktree link in your Instagram bio, along with links to your top three most popular content items. This will be aided by SEO. Make sure you’re sharing links on social media on a regular basis, from Facebook to Twitter to Pinterest to Tiktok,” Silas advises. “To engage with your audience, respond to queries and comments on your postings. Reaching out to people in a similar niche and having links to your content posted in their blogs can also be beneficial. You can use a variety of websites to locate material, such as answerthepublic.com, buzzsumo, semrush, google trends, and explodingtopics.com, to see what the most popular topics have been in the last few months.”
Finally, the message you’re trying to deliver is the most essential takeaway in terms of value. You’ve already won half the battle if you can figure out what your message is and who you want to see it.