Is Google’s reputation a ranking factor?
Google’s introduction of E-A-T (Expertise, Authoritativeness, and Trustworthiness) – and subsequent adjustments to the Search Quality Raters Guidelines – have given credence to the idea that Google’s ranking methods take reputation into account as a whole.
However, it is less palpable than other ranking criteria (e.g., page speed, mobile friendliness). There are no diagnostic tools that can provide you with an E-A-T score.
Furthermore, E-A-T has an impact on not just your website’s capacity to rank, but also how and where branded keyword results are presented.
Expertise is how I demonstrated that I learned and practiced my craft and gained knowledge.
Others acknowledging my competence, my peers approving me, and how frequently I am mentioned as an expert are all indicators of my authority.
I established my trustworthiness by demonstrating that I am dependable, not deceptive, and that I have not harmed the community.
Interestingly, those qualities apply not only to websites, but also to people.
Expertise and search engine optimization
Credentials are extremely crucial when it comes to competence and Your Money Your Life issues like finance or healthcare. You can’t claim to be an authority on a health topic unless you have the necessary knowledge, skill, and experience.
In this context, it is apparent that Google has increased the quality of its search engine results pages (SERPs) for health-related topics by giving information created by medical specialists better visibility. Google has made every effort to exclude any potentially damaging or deceptive content from its search results.
When YMYL isn’t an issue, Expertise becomes a matter of the content’s professionalism.
Is the content created with journalistic ethics or standards? Is it important enough to make the news?
SEO & Authoritativeness
It’s virtually a given that you should be authoritative. It’s similar to how in academia, the author whose work has been cited the most by his or her colleagues in his or her field is regarded as the most authoritative.
This goes back to the origins of SEO and how links were originally designed to transfer authority before being utilized to manipulate results.
SEO and trustworthiness
The component of trustworthiness is the most intriguing part of this equation.
Beyond the theory, we can now witness how the customer or employee experience is portrayed on review sites, news sites, forums, and social media affects the SERPs in practice.
News and review sites are particularly important because they have the power to damage a company’s reputation.
Negative reviews frequently contain YMYL concerns. They may also appear in news stories.
Customer complaints about faulty items, low quality, and deceptive financial methods are at the root of the problem.
Unfavorable content may be collected at the top of search results pages in the related question pack under is your brand authentic if you have a low review rating on some sites.
In the search box or in linked queries, a negative news story may be suggested.
What’s worrying is that fraudulent and unfavorable reviews, as well as content in general, are spreading at an unprecedented rate.
Disgruntled customers and employees, unfortunately, are more vociferous than the rest of us.
Furthermore, obsolete content persists for years after a problem has been resolved.
With E-A-T and SEO, you can safeguard your brand’s reputation.
In the doctor’s case, there’s no doubt that, for the same degree of authority, patient reviews and press articles, whether fair or unfair, will influence the outcome.
It’s more crucial than ever to manage your online brand image.
The retail, manufacturing, healthcare, finance, and real estate industries, among others, are searching for solutions to assist them manage their online reputations as a result of the rising importance of trustworthiness.