Keyword Research : 26 Steps For Search Engine Optimization [ In-Depth Off-Site SEO ]

Keyword Research : 26 Steps For Search Engine Optimization In-Depth Off-Site SEO
Keyword Research : 26 Steps For Search Engine Optimization In-Depth Off-Site SEO
  1. Open SEMRush and start search with a known competitor. If one is not known then start with a broad keyword search on google to use 1 paid result (that’s your first competitor and the keyword used is your first in a long list to follow.
  2. Extract keywords from SEMRush results using the URL in the search bar
  3. Extract competitors both organic and if applicable the paid ones too
  4. Start at the top of the list of competitors and use that URL to perform another search in SEMRush and repeat the process until all urls have been discovered & used
  5. Using the list of URL’s pluck one into the keyword planner ( use only the category filter for now) + Exact Match + arrange cpc from largest to smallest
  6. Download the keywords and open in excel
  7. Delete irrelevant columns leaving only 1. The keywords 2. The Impressions and 3. CPC
  8. Highlight data and tangle the cpc column from largest to smallest
  9. Their will separate the keywords with actual cpc from those that are ZERO
  10. Copy the list of keywords with cpc and paste them on another excel spreadsheet
  11. Continue down the list of urls in this manner each time saving the list of keywords without a cpc value.
  12. Each time you paste a new group of keywords, search for duplicate content and delete it.
  13. Once complete with all the urls then arrange the keywords with a cpc value from largest to smallest Impressions
  14. Use the top 10 keywords to find the top 10 organic search urls to perform the steps again.
  15. Extract the competitors and keywords repeat the process
  16. Once complete with the list of keywords past the URL alone into keyword planner and search ( looking for local search terms $
  17. Download excel sheet and split the keywords
  18. Delete duplicate content
  19. We are almost done the boring bits are behind us now. Use the keywords one at a time in google search engine and calculate the average PA of the 10 results. If the answer is > 30 then the keyword will be targeted when your site’s authority has strengthened. Store for later.
  20. While on each keywords results page extract the related terms at the bottom of the page. (long tail keywords)
  21. Use the new keywords to find other related keywords at the bottom of the page, increasing your current list of keywords
  22. Now you have a new list of keywords that need to be researched for average page authority, so go ahead and do this to keep those with an average of less than 30
  23. I think I can safely say the list is complete.
  24. Now let’s find out how much traffic the number one ranking website for each keyword is getting.
  25. Copy into google and search for each term. Extract the root domain of the first ranking page only and paste it into SEMRush.
  26. Use they keywords with an average page authority of less than 30 to plan the structure of the site starting post quantity and titles.

Keyword Research : 26 Steps For Search Engine Optimization [ In-Depth Off-Site SEO ]

Keyword Research : 26 Steps For Search Engine Optimization [ In-Depth Off-Site SEO ]
Keyword Research : 26 Steps For Search Engine Optimization [ In-Depth Off-Site SEO ]

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