Digital marketing is one of the fastest-growing segments of the marketing industry, so it’s no surprise that more and more companies are diving into the deep end of the digital pool.
Understanding what drives business success online, as well as how strategic and creative marketing skills may be applied for diverse clients across a wide range of industries and sectors, is required to master digital marketing.
Previously, marketing degrees were required for each aspiring marketer, but the new digital arena has made digital marketing much more accessible to anyone with an internet connection. There are many successful professional marketers who do not have a degree, as well as successful marketing professionals who do have a degree.
Without going to university, you can learn marketing in a variety of ways:
- Courses available via the internet
- Using social media channels to create and manage your own website
Because there are so many marketing degrees available at UK institutions, you’ll need to pick one that stands out. If you can put some of the above into practice when studying, you will be well ahead of the game. Most institutions take a hands-on approach to marketing education, allowing you to gain a comprehensive understanding of marketing as a whole while also allowing you to specialize in certain topic areas.
The advantages of having a marketing degree
If you’re interested in business, psychology, or social studies, a marketing degree might be right for you. It will allow you to specialize in the areas of marketing that most interest you. Marketing encompasses everything from market research and campaign strategy to ad campaign execution and outcomes tracking. Marketing attracts to a wide range of people because of its diversity, so earning a degree might help you figure out which branch of marketing you enjoy the most.
The university you choose will be determined by the modules you desire to study. A marketing degree can alternatively be earned as a Bachelor of Science (BSc) or a Bachelor of Arts (BA). A BA Marketing degree often focuses on marketing communication/media, but a BSc typically contains learnings from both business and media perspectives.
Possibilities for employment with a marketing degree
Marketing careers are incredibly diverse, so there is something for everyone, regardless of personality type or skill set. Your degree can help you advance in marketing, communications, sales, public relations, advertising, consulting, management, and digital marketing. You can specialize in one marketing sector, such as SEO, PPC, or Email Marketing, or choose a career that allows you to work across all marketing disciplines.
The marketing sector will continue to transform as a result of digital technology, making this an exceptionally exciting moment to be a marketeer! Furthermore, graduates may find themselves in a position to advance their careers more swiftly. But what about those who would rather teach themselves rather than take on the debt that comes with a university diploma?
The advantages of self-taught marketing
Degrees, without a doubt, are an excellent opportunity to gain a wide range of marketing and digital marketing skills. Self-teaching, on the other hand, may be the best option if you want a concentrated, economical, and more convenient study program.
You can learn digital marketing through a variety of online courses, such as:
- Google’s Digital Garage is a place where you can learn
- Digital Marketing Bootcamp at Thinkful
- Udemy offers HubSpot Content Marketing Certification and Digital Marketing courses.
- LinkedIn offers free digital marketing certification courses. Coursera offers digital marketing courses.
- Kellogg School of Management’s Digital Marketing Strategies, London School of Business’s Master Digital Marketing, and Facebook’s Blueprint
Anyone in the marketing field will tell you that doing marketing is the greatest way to learn it. Many people believe that someone who is self-taught is more likely to want to continue their education in a full-time job, whereas graduates may be hesitant to do so, given that they have only completed 3 to 4 years of higher school.
Possibilities for a self-taught marketer to find work
Apprenticeships are available at many agencies across the country for ambitious marketers. One of the advantages of completing an apprenticeship is that you get to apply what you’ve learned in the classroom to real-world business settings. Even if you pick a creative apprenticeship, you will gain an understanding of how a business works because you will be a part of it.
Portfolios of work are now being accepted by organizations across the country. With the advent of social media and marketing moving more and more online, being able to discuss your accomplishments with employers and be able to show them your work goes a long way.
Another option is to make your own website. Find something that fascinates you – whatever that may be – and use your website to demonstrate your knowledge and digital marketing abilities. You never know who might be looking at and interested in what you’re doing.
So, which is the best option? Is it better to have a marketing degree or not?
It depends entirely on who you are as a person and what your personality is like, just like anything else in life. A degree may be the ideal option for you if you find that you obtain a better understanding in an academic setting. Of course, going to university and acquiring a better understanding of the entire discipline in a more structured, instructional setting has its advantages.
Some people, on the other hand, think that the greatest approach to learn something new is to just do it and learn as they go. An apprenticeship or online course may be more suited to those folks’ learning preferences, and building a solid portfolio of work will allow you to apply to a variety of companies – you might even end up founding your own marketing agency in the process!
To summarize, the digital marketing industry welcomes people of all personalities and backgrounds; after all, good marketing is always about the customers. It doesn’t matter how you learn as long as you’re committed to learning new things and improving your skills on a daily basis. Marketing will continue to evolve, and we will all need to learn new skills to keep up with it.
We at SYOBza realize how tough it may be to know where to begin when it comes to marketing, which is why we created our SYOBza Campus to help everyone better understand digital marketing. Our marketing professionals are available to provide individualized digital training courses and seminars, allowing you to gain the knowledge and confidence you need to construct, optimize, and profit from your digital marketing. Get in touch with one of our digital marketing professionals now!