It’s difficult to stay up with the rapid changes in digital marketing. To help you cut through the fuzz, we’ve compiled a list of 5 of the most renowned emerging stars in the field of digital marketing that you should check out.

It’s a competitive market out there, but by focusing on these trends, you should be able to significantly boost your brand’s traffic. Let’s take a look at five digital marketing trends to keep an eye on in 2021!


1. Local Search Engine Optimization 

Local SEO algorithms are constantly changing, so if you’re utilising it to attract local customers, you’ll want to keep a close eye on it. Have you considered including local attractions in your keywords, for example? 

Adding a term that relates to something your location is known for can help you rank higher in local SEO. Is your company also verified? This can improve your business’s rank value in Google SERPS, and it’s simple to do if you haven’t already. 

Simply sign up for the Google My Business option, and your rating will rise!

2. Segmentation of customers 

Customer segmentation is a type of specialized marketing in which a company publishes a series of smaller, more targeted advertisements rather than one large, expensive campaign. This isn’t new, but the reason it’ll be so important in 2021 is something we’re all becoming more aware of.

3. The gathering of information

Today’s websites collect a lot of data, and behemoths like Facebook and Google are taking a lot of it. That’s why, when you visit these sites, you’ll be bombarded with adverts and material that’s disturbingly precise. 

This data collecting has been ongoing for some time, and because it is AI-driven, Customer Segmentation is becoming increasingly successful. Take advantage of the opportunity before your competitors do, and you might just gain an advantage.

4. Ads that are retargeted 

You might discover a dismal trend if you examine the data underlying your present advertisement. How many of the adverts on which you spent so much time and effort have been completely blocked? Most likely, the answer will be “quite a few,” indicating that your strategy will need to be revised. 

Sponsored material or, even better, pursuing the “influencer” approach may be a better option for 2021. Although advertising evolves, one constant remains: people’s willingness to pay attention to items or services backed by a celebrity.

5. SEO optimization for image searches 

With their reverse-image search, Google made a major splash. You may take an image and look for it in other places. Of course, this has progressed to the point that searches can now connect keywords and alt-text with photos. It’s an opportunity you should take advantage of. 

When submitting an image, ensure that it is of high quality and that keywords and alt-text are associated with it to ensure that it is found and that it can redirect a portion of the traffic that is sent to it. You should also look at Google Lens.

This app allows users to take a picture of something they see and have it recognized by Google’s AI. Google may correlate your photographs with keywords if you have exceptionally clear images with terms that it has absorbed. The expanding use of Google Lens may well give you a significant amount of visibility in 2021 if you put focus to your sitemap and alt-text data.

Every little link matters, so jump on board now before everyone else. 

Voice Search’s Development 

Here’s something that might pique your attention. Try a manual Google search on your laptop or desktop computer, as well as a Google Voice search on your phone. Experts have discovered that the results are occasionally inconsistent, which indicates that a new Digital Trend opportunity is emerging, and whoever can figure out why the searches are inconsistent is sitting on a goldmine. 

Customers are increasingly adopting voice searches, so keep your eye on the technology because it has a lot of potential.

a few final thoughts 

This brings us to the end of our list of the top 5 digital marketing trends to keep an eye on. As you can see, there are some new technology in 2021, as well as some that have grown into something better. Make sure you’re paying attention to all of them so your marketing plan can keep up with them. 

It just makes perfect sense!

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