The last 18 months, with everything it entails, pushed us to take a hard look at our operations. What were our assets and liabilities, and what was the ‘new plan’ for surviving?
It’s been a long and winding road, but we believe it’s safe to say that businesses are sick of hearing about COVID-19 and want to get back to planning forward.
What will digital marketing look like in 2021 and beyond?
So, when we look forward to the future and a return to “normalcy,” it makes sense to apply what we’ve learned to our future plans.
Entrepreneurs and business owners are creative people, and the most successful companies and brands capitalized on their existing capabilities while also developing new ones. They tweaked their systems, remained adaptable in an ever-changing world, listened to their customers, and looked for new opportunities.
Here are the important areas on which successful organizations have concentrated their efforts, and which should continue to be a component of digital marketing in 2021, post-pandemic.
THE BOTTOM LINE SHOULD BE YOUR FIRST PRIORITY.
Many companies have reevaluated their spending in order to focus on ways to add actual value to their operations and consumers.
During uncertain times, sensible firms concentrate their efforts on tried-and-true marketing tactics. When money is tight, it makes sense to employ marketing channels that have a track record of success and deliver a decent return on investment.
This necessitates a change in strategy to become more data-driven, as well as the development of marketing and sales channels that promote repeat and new sales.
This could include keeping a closer eye on the results of social media efforts or better managing ad spend. However, short-term performance should not be the main consideration.
To establish a strong and engaging business with long-term value, the finest marketing strategies incorporate both conversion-focused AND brand-awareness techniques.
While advertising is useful for generating revenue, brand awareness methods are equally crucial for long-term growth.
E-commerce was already on the rise in 2018/2019, but the pandemic accelerated it even further. More people than ever went online to buy anything from food to furnishings once the Covid19 outbreak broke out.
As a result, Statista now predicts that by the end of 2021, there will be 2.14 billion global online buyers.
E-commerce sales are predicted to increase to 19.5 percent by the end of 2021, according to projections. It’s also worth noting that mobile devices account for 61% of all online shopping traffic.
This implies that a mobile-friendly website is more crucial than ever, and shopping applications are becoming increasingly popular. That isn’t to say that the desktop experience isn’t important. While mobile beats desktop in terms of website traffic, desktops still account for the majority of online transactions.
MEDIA ON THE INTERNET
In 2020, more than 1.3 million new users will join social media every day, or 15.5 new users every second. In January of this year, there were 4.2 billion active social media users (or 53% of the population) — that’s a lot of people. 99 percent of those users use their phones to access social media and spend an average of 2 hours and 25 minutes per day doing so.
Mobile commerce grew by 31.5 percent in 2020 and is likely to expand even more in the future. To promote sales, several firms are utilizing the store function on Facebook and Instagram, as well as live shopping chances via apps like TikTok. When buyers couldn’t go shopping with their pals, seeing videos or live streams of items being worn by real people gave them a sense of connection to products.
In a time when human connection was limited, many service-based firms used their social media channels to reach out to their clients. Consumers want to be informed, entertained, and involved in discussions with people and brands they care about. Many people turned to social media for inspiration and motivation as cinemas, galleries, theaters, and music venues disappeared.
Many people have embraced their communities and came together like never before while forced to stay apart. Whether it’s through shopping locally and buying vegetables from a local greengrocer, or by joining an online network of like-minded people. This year has altered both the world as we know it and the people who live in it.
Many people have felt compelled to help and to be conscious of the consequences of their acts. As a result, many customers expect more from their purchases and take their time making decisions. Many people interpret this to indicate that they only want to buy brands from companies that share their values.
Now is the time for businesses to express their beliefs and principles. Whether it’s supporting social movements or making informed decisions about their supplier chain. To ensure that their genuine values are represented, businesses must choose the correct alliances with suppliers and collaborators. And, most crucially, they must inform their clients of this. It’s not enough to utilize sustainably sourced packaging; customers must be aware of it, which can be done through branding, web channels, and social media. Only then would they be able to form a bond with their clients and become more relatable.
AN EXCLUSIVE VOICE
Businesses must keep their customers (and their needs and wants) at the forefront of their marketing efforts. They should accomplish this by providing content that speaks directly to their customers’ values and opinions. To accomplish so, you must first understand who your customer is and who you are as a company.
Customers are more loyal to brands that have a distinct brand, corporate statement, and marketing. They pay attention to client input, keep track of trends and current events, and explain how they fit into it all. Companies like Innocent do a fantastic job at expressing exactly what their product is, as well as their company ethics and personality.
WHAT IS THE PLAN FOR DIGITAL MARKETING IN 2021?
We’ve covered a lot, so here’s a quick rundown to help you remember everything.
Focus on the bottom line and make decisions based on statistics, but don’t overlook brand recognition and long-term customer loyalty.
Take your entire business or parts of it online — e-commerce is bigger, better, and here to stay.
Use social media as a digital billboard – the possibilities are endless, from events to shopping.
Make material that reflects your ideals and appeals to your target audience.
Find your own unique voice. Keep in touch with your customers and keep current.
We hope we’ve sparked some ideas in you and prompted you to reconsider your digital marketing strategies. We’re always happy to have a quick conversation about any web or digital marketing concerns you may have. Just send us an email or give us a call, and we’ll be pleased to assist you.