Small businesses must enhance their SEO in order to reach their target audience and, as a result, increase revenues. A well-executed SEO campaign can help a small business rank on Google’s first page. The same rules apply to videos on YouTube.
Youtube Search Engine Optimization
YouTube functions in the same way that Google does: as a search engine. It shows the user what its algorithm considers to be the most relevant videos for the search term. A small business can invest a lot of time, money, and other resources into creating outstanding video content for YouTube, but it won’t reach its target audience unless it uses SEO effectively.
Each month, Americans watch up to 10 billion videos, according to Delmain. With so many films being added to YouTube every day, it’s vital to use the right search engine optimization tactics to help your video reach its intended audience.
In the long term, perfecting a video’s SEO can help the business since a good SEO can reach more and more of the target audience long after the film’s intended promotional run has ended—all with little to no video upkeep as time passes.
Small Business SEO: 7 Ways to Boost Your YouTube Video Rankings
According to Igniting Business, YouTube is the second most viewed website in the United States. A well-optimized video can help you not only get your video in front of a lot of people and improve traffic, but it can also help you establish a strong online presence, raise brand awareness, and generate revenue. Here’s how you put together an effective SEO strategy.
7. Information about your YouTube channel
Your YouTube profile or “Channel” should include the full name of your company; do not truncate it or leave out parts like “Inc.” This can assist YouTube and Google in establishing a link between the small business’s pre-existing online presence and the YouTube Channel and its videos.
Link all of your different social media platforms to your YouTube channel to really help YouTube and Google figure out that these are all the same small business. Your website, blog, Facebook page, Twitter, Pinterest, Google+, and Instagram should all be included.
Include information about the firm as well as target keywords that would interest the potential audience while developing the “About” section of the website.
6. The name and title of the video file
Before uploading the movie, make sure to update the file name to something that incorporates your goal keyword or phrases, according to Delmain. This is a simple detail that can help you improve your SEO.
It’s time to come up with a video title that incorporates the target keyword phrases for the intended audience to see when you’ve submitted the suitably titled file. Keep in mind that you have a maximum of 55 characters.
“LA Cookie Shops: Best Cookies in Los Angeles California” is an example of a highly optimized title.
Make sure to include your main keyword first; you can add your brand name or website name at the end of the title, but keywords should always come first because that’s what people look for.
Remember that a compelling and effective title might persuade your target audience to choose your YouTube video above the many others available.
5. Description of the video
According to Delmain, this is the most crucial step in the video uploading process. It is critical for video marketing on the internet.
It is recommended that you write a minimum of 1,000 characters. Search engines scan over the video description with a fine-tooth comb, so include as many key words and phrases as possible.
Include information about the video, your company, a link to your website, contact information, and social media profiles. The more terms in your description that are associated with your video, the more YouTube and Google can push it to the proper individuals.
4. Tags and Categories
Through categories and tags, YouTube may categorize its videos in a more easy manner. Choose an acceptable category for the video and your small business, and try to include 10 or more tags with your keywords and video-specific tags.
3. Read the transcript
To make your video more accessible to a wider audience, upload a transcript file. A transcripted video also gives Google more material to crawl, which is ideal for SEO.
2. Video storage space
Don’t dump all of your videos at once. You’ll want to be able to demonstrate to Google that you’re active on your channel and working to develop more material, which is exactly what they’re looking for.
It’s also a good idea to respond to comments on your videos, as this shows Google that you’re engaged in the community.
1. Spread the word!
After you’ve finished uploading your video, post it on social media to gain some organic traction. Embed the video on your website, share it on Facebook, pin it to your Pinterest boards, tweet the link, share it on Google+ under your company’s profile, and let your subscribers know about it if you have an e-newsletter.
Backlinks from other websites to your video will help your video rank higher in YouTube searches.
If you want your small business to succeed, look into the six tech tools below.