When it comes to ranking for high-competition keywords with significant monthly search volume, SEO is a very competitive kind of online marketing. Many companies use the wrong keywords and never reap the benefits of organic internet traffic.
Regardless of your SEO spending, certain phrases are simply too difficult to rank for. Ranking at the top of a Google search for “flat screen TV” is, for example, nearly impossible. You won’t be able to outperform Best Buy or Walmart. The authority of their website is far too high.
It’s best to target low-hanging fruit that can rank with solid on-page optimization than than wasting money, time, and effort on terms you won’t rank for. Allowing low monthly search traffic to dissuade you from pursuing easy-to-rank keywords is a mistake. This lets you rank for several keywords at scale, and when they’re well-targeted, the traffic you get to your site converts at a very high percentage.
To find terms, use Google Search Console.
Once your domain has been confirmed and you have access to your data, go to the “Performance” page and look under the “Queries” column for any keyword that has caused your website to appear in the search results. You may also sort the statistics by the number of clicks and impressions received.
Make a spreadsheet with the term, the ranking of the URL, and the total impressions and clicks. For the following stage, you’ll need this information. This is a working list that you should always keep up to date; you should review this data in Google Search Console at least once a month.
Improve your ranks by optimizing your already-ranking sites.
Once you have a spreadsheet to work with, change each URL that is ranking one by one, improving the on-page features for the specific keyword. Here are some ideas for getting the greatest results:
Title of the page. Rewrite the title of your website or article to contain the target term as close to the start as feasible without appearing spammy.
URL. Make a change to your permalink to include your keyword. If your keyword is “Dallas office cleaning,” for example, your permalink should be: yourwebsite.com/dallas-office-cleaning.
Content. If your page’s content is lacking, supplement it by providing valuable long-form material. Make sure you use your keyword in the opening sentence and throughout the rest of the paragraph. You could also include various variations of your term to help Google figure out what the website is about.
Tags H2 and H3 Headings help to organize your information and make it more readable. When determining what a page is about, Google also considers the heading text. When it’s natural, use your term in the header tag(s).
Tag for the alt-image. Because Google’s algorithm is unable to “understand” photographs, it relies on the information included in their alt-tags. Use your keyword as an alt-image tag, and if you have more than one picture on the page, use more detailed keyword versions for the others.
Interlink. Other related pages, topics, and resources on your website should be linked to. This is a good SEO approach that has a lot of advantages, such as increasing your average visit length per user and lowering your bounce rate. It also aids in the distribution of authority across your website.
Return to Search Console and type the URL into the top search bar after you’ve completed the optimization modifications. This will bring up its details, and you should notice a message that says the URL has already been found on Google. Select “Request Indexing” from the drop-down menu.
This causes Google to re-crawl the page, which will take the optimization changes into account. This will assist the page rise in the search results because the keyword for which it previously ranked has now been optimized.
For an extra boost, build links offsite.
You will observe solid progress, especially for low-competition keywords, if you thoroughly optimize the on-page elements as described above. You’ll want to establish links off-site if the improvement isn’t adequate, or if you want to push your sites even higher in the search results.
Concentrate on quality rather than quantity, as one or two high-authority links will provide a significant boost, especially if they are in a low-competition area, which is what we are aiming for with this method.
This is why it’s critical to focus your page’s content on value. Other blogs and websites are more willing to link to resources that bring value to their users.
Develop connections with bloggers, influencers, and website editors in your field. A pre-existing relationship will greatly boost the success of your outreach when you have a resource to reach out to whenever you need a link to a page.