Many individuals believe that search engine optimization and web programming and development have little in common. They think SEO is all about putting keywords into their material in the hopes that Google would pick it up and rank it highly in search results.
They believe, on the other hand, that web programming requires learning topics such as Python split, CSS, and tinkering with code.
The truth is that the ability to balance important talents such as content production, link building, analytics, and web development/programming is critical to running a successful online business.
Because the market is rapidly growing and becoming more competitive by the day, you’ll need to combine a variety of abilities.
Let’s get this party started.
Creating a Sitemap
An XML sitemap displays all of your website’s or app’s important pages, their contents, and how they relate to one another. Having a sitemap for your online business might aid search engine spiders in crawling and indexing your websites more efficiently.
A sitemap, for example, can direct bots to critical pages for speedier crawling and indexing if you have a huge website with a muddled internal linking structure.
Sitemaps aid user navigation in addition to providing benefits to search engines. A new visitor might want to look at your sitemap to figure out how to get around.
Designs that are mobile-friendly
With more people using mobile phones to access the internet than desktop computers these days, mobile-friendliness is an important issue to consider if you want your site to rank well in search engines.
In 2015, Google began using mobile friendliness as a ranking factor. It became evident in 2019 that every website that wants to rank higher in search results must optimize for mobile and provide the best user experience possible.
This means that web developers and programmers must learn how to construct mobile-friendly designs in order to capture a portion of the more than half of all web traffic being generated by mobile devices.
Consider adopting a dynamic design that offers your website a more interactive appearance and makes it simple to update as needed. This is because, after determining the user-agent type that requests the material, it can deliver different HTML content to both desktop and mobile users.
Finally, readability is a key component of improving mobile friendliness. Clear, easy-to-read fonts keep people navigating, which is another positive indication to search engines.
Structure of the website
You’ve probably been to a website where the navigation was simple and you didn’t have to sift through dozens of pages to locate what you were looking for. A website with a consistent structure is not only easy to navigate for people, but also for search engines.
Enhancing your internal linking strategy is one of the most effective approaches to create a flowing site structure. This allows search engine bots to crawl your site links more quickly, resulting in improved indexing.
Still on the subject of linking, make sure to include the most crucial sites on your homepage to give them authority. By putting the most recent or significant posts on the homepage, users will be able to locate them more quickly, which is beneficial for user experience.
More advice on how to optimize the structure of your website or app for better SEO.
To assist search engine spiders in understanding the overall structure of your webpages, optimize the header tags.
Unique keywords should be included to the meta tags and headings of each page.
In the alt attributes of your photos, use relevant keywords.
Every page’s URL should be user-friendly, contain important keywords, and have a consistent structure.
Search engine optimization and web programming are inextricably linked.
While it may appear that SEO is not part of a web developer’s job description, we hope that this post dispels that myth today. When you prioritize the user experience, your visitors will be more willing to interact with your website, which will help SEO in the long run.
Silas T Nkoana is the CEO of zaTLD and the Managing Director (MD) of SYOBza’s Digital Marketing Department.