E-A-T, SEO Tips, and Great Examples on How to Write an Author Bio

Looking for advice on how to write an author bio? See examples and a sample template here, as well as learn why it’s crucial for SEO, readers, E-A-T, and UX. 

Since Google‘s disruptive algorithm upgrade, dubbed the “Medic Update” by some in the industry, SEO practitioners have seen a series of broad fundamental algorithm modifications. 

The search engine has stated that there is “no ‘fix'” required to recover from such changes. 

Some SEO experts, notably Lily Ray, have presented compelling evidence that failing to demonstrate E-A-T (Expertise, Authority, and Trust) in a site’s content can be a detriment to its search engine visibility. 

In fact, in the current version of its 167-page search quality raters rules, Google mentions E-A-T 137 times. It also suggests that raters look to see if the author’s name, biography, and credentials are listed on the page. 

The quality raters’ criteria should not be used as indicators of ranking signals because they have no direct influence on rankings. 

Google has also stated that they do not rank webpages based on the reputation of its authors. 

So, why should you care about author bios for SEO purposes? You’ll learn why author bios are important and how to build an SEO-friendly author bio in this column. 

You’ll also get writing advice and a template for an author bio to get you started. 

Google and Author Authority 

The importance of author bio pages for SEO was minimized by Google‘s John Mueller. He claims that they are helpful, but that they are more for the user’s convenience. 

“With regards to author pages and expertise, authority, and trustworthiness, that’s something I’d recommend checking out with your users and maybe doing a short user study, specifically for your set up, for the different set ups that you have, trying to figure out how you can best show that the people who are creating content for your website, they’re really great people, they’re people who are people who are people who are people who are people who are people who are people who are people who are people who are people who 

However, Google has always been concerned with author authority. 

Take, for example, the concept of “author rank.” 

When Google submitted its Agent rank patent in 2005, Bill Slawski mentioned this. 

The notion was that “all of the people who put together the content of a page’s reputation scores played a role in the rating of that page.” 

Then, in 2011, Google released authorship markup, which it described as “a means to associate authors with their web work.” 

It was common practice back then to mark up author pages with a Google Plus profile link using Schema.org’s rel=”author” and rel=”me” attributes. 

Authorship markup was never intended to provide a direct ranking boost. 

Instead, it was proposed as a way to give search engines more trust in the author’s identity by allowing them to “highlight writers in search results.” 

Google ceased displaying authorship in search results a long time ago, and Google Plus was shut down. 

Despite this, Google’s latest disclosure about how they rank news sources indicated the company’s continued interest in authorship. 

It reinforced Google’s position on author authority. 

Author bylines and author bios were mentioned as significant approaches to develop trust in the announcement: 

“This includes details like as dates and bylines, as well as information about the authors, the news source, the company or network that produced it, and contact information.” 

Furthermore, Google Search Liaison Danny Sullivan underlined the value of having a distinct byline, rather than “By staff,” in a recent SEO webinar for publishers. 

Google recently changed its structured data article and now suggests including the author’s URL in the article schema. 

Google also claims to be able to tell which pieces of information are by the same author. 

They’re experimenting with new information panels for journalists, which showcase the most current pieces they’ve written. 

Although Google has stated that author bios are not a ranking criteria, having distinct bylines and material displaying competence in an author’s bio page is beneficial. 

It can only help Google’s algorithms figure out what the author’s E-A-T is. 

As a result, the ranks of those articles in search results may improve. This is entirely my interpretation, but it appears to be what the data indicates. 

So, how can you craft your own compelling author bio? 

8 Tips for Writing a Search Engine Optimized Author Bio 

1. Use the third person to write. 

Writing in the third person gives the impression of authority and just reads better than a biography about yourself. 

It may appear self-congratulatory at first, but it adds credibility. 

2. Keep the bio brief and to the point. 

A excellent author bio should be kept to a minimum. If you look at other websites, you’ll see that most author bios are between 50 and 100 words long. 

There may also be a specified amount of space set by the CMS. 

3. Include job title and function information. 

Your writing enhances credibility by including facts about your work and role. 

If you were writing about SEO, for example, being an SEO professional would be seen as more credible than being a PPC specialist, and vice versa. 

It’s also vital to consider the function. 

Although SEO professionals must wear many hats, knowing if they are a generalist or a specialist adds to their topical knowledge when reading an author bio. 

4. Include your previous work experience 

You can fill in the blanks with information about: 

Years of job experience in relevant fields. 

Works that have been published. 

Citations. 

Titles and/or degrees 

Appearances at conferences and other public speaking engagements. 

Coverage in the media. 

Previous employment. 

5. Emphasize your expertise and dependability. 

Summarize your knowledge of the subject you’re writing about. 

If you’re writing about health, for example, letting your readers know about your credentials in that field is considerably more believable than a similar post published by a blogger or copywriter. 

It is particularly vital in the health and financial sectors to exhibit knowledge and skill in their respective fields. Because disinformation has the potential to cause substantial harm, these are referred to as Your Money, Your Life (YMYL). 

Expertise should be stated in the author bio not only for SEO purposes, but also to assist users recognize you as a reliable authority on a certain subject. 

6. Include links to your social media profiles 

Users will be able to access more content from you if you include links to social media on author pages. You can link your personal or business website, as well as your social media profiles. 

It can also assist individuals in locating your social media handles so that they can tag you and/or your business in their postings. As well as a way to encourage readers to continue the conversation. 

7. Include a High-Quality Photograph 

Including a photo of yourself in your bio can be a terrific visual method to demonstrate the reader that the words they’ve read are written by a real person. 

Using the same photo, ideally professionally taken, can be a terrific method to link a person’s profile image to their identity. 

8. Put Your Personality Into It 

Sharing personal interests and humor can make an author bio page more engaging and entertaining, even if it isn’t essential for SEO

However, readers may be only tangentially interested in your personal life, so including too much personal information in your bio is usually not the greatest idea. 

Tips for Getting the Most Out of Your Author Bio 

Author bio pages should have their own URLs. 

It’s much easier to optimize for author names on an author bio page on a distinct URL than it is to have all writers on a single about us page. 

Consider the Harvard Business Review (HBR) and The Guardian, for example. 

The writers of HBR are listed on a separate about us page. 

The author’s first name is used in the majority of author searches. 

We can see that Google has correlated [Alison Beard] with [HBR] if we use her as a random example. 

This result indicates that Google has linked Alison Beard and HBR in its knowledge graph, but it is unclear who should be ranked first on Google. 

We obtain a third-party website with the featured snippet if we do a more navigational search [Alison Beard HBR]. 

In this case, an external website is not the best place to find more HBR articles by Alison Beard. 

When we compare this search result to a random author [Katharine Murphy] from The Guardian. 

We get her author profile page on the Guardian website to rank first as a standalone URL. 

This is a terrific spot to keep up with her most recent articles. 

Allow indexing of author bio pages 

It’s a prevalent misperception that author bio pages should not be indexed. 

Why did Googlebot remove that website from the Google Search results entirely? 

Similarly, as with the Harvard Business Review, the page can be blocked via the robots.txt file: 

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