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USE INFLUENCER MARKETING FOR YOUR BUSINESS FOR THESE 5 REASONS

Influencer marketing is the way things are going to be in the future. Businesses that wish to flourish are increasingly obtaining endorsements from internet Influencers who bring a large audience of potential clients with them. It’s a good idea to take advantage of this, and today we’ll discuss the top reasons to use influencer marketing for your organization. 

Let us give you a hint… It’s a fantastic concept.

USE INFLUENCER MARKETING FOR YOUR BUSINESS FOR THESE 5 REASONS

1. Word-of-mouth is effective

You will receive sales if a well-known person supports your goods. After all, it makes sense. People that subscribe to watch Influencer material believe they have something in common with the influencer, therefore they are more likely to believe their words. 

This means that an influencer endorsement is the next best thing to a personal friend endorsing your products or services to a possible new consumer. They’ll mention your services from time to time, generating more interest that you can use to bring more money into the bank.

2. Advertising that is long-term and does not rely on adblockers 

Assume you’re promoting your Johannesburg South Marketing Agency using regular advertisements. While this is a valuable and required service, the advertising possibilities can be a little sterile. In most cases, you’ll be using normal SEO strategies, which will involve adverts that are increasingly likely to be blocked by ad blockers. 

It’s easy to see if you look at your Google stats. Adblocking technology evolves on a regular basis, making it difficult to verify that money spent on reaching a target audience is not squandered. Influencers have an edge in this situation because they will not be blocked.

People seek out and follow these Influencers, which means that their endorsements will never, ever be ignored. If ad blockers have been a source of frustration for you, this could be a game-changer. 

3. Influencer support boosts your brand’s visibility

When an Influencer discusses and recommends your brand, it reaches a wide audience right away. The size of your organization is unknown to this audience. You might not be used to a lot of online traffic, but they won’t notice. When people hear a trusted Influencer advocate your brand, they’ll automatically assume it’s a good one. 

It can be, with the consequent spikes in revenue and traffic.

4. Your SEO rankings can significantly increase

When an Influencer promotes your brand, it results in more than just sales and recommendations. It increases the number of visitors to your website. Especially if your company offers a blog or articles as a way to attract new customers. 

Getting backlinks to your website is an important part of any effective SEO strategy. This type of item will be noticed by search engines like those used by Google, and it will improve your SEO rating. This will improve your chances of appearing high in search engine results, which is precisely what you want for your company.

5. Influencers are the face of a commercial that is perpetually ‘new’ 

Creating content is, and always has been, a difficult task. Some brands are simpler to work with than others, but the challenge remains the same. What is the best way to make something new? How can you grab the attention of the general public? 

You’ve altered the rules by taking the Influencer way. You are not required to create new content. With their endorsements, the personality that is there to draw attention to your business services and products is generating attention for you, and that’s all the advertisements you’ll ever need.

This will save you a lot of time and difficulties because the Influencer’s growing number of followers will be successfully exposed to your specific brand. 

A few final thoughts on how to use influencer marketing to grow your business 

As you can see, there are a variety of reasons why influencer marketing is becoming more popular as part of a comprehensive marketing strategy every day. Influencer endorsements are certainly a sales driver, and they also have the added benefit of making your brand appear larger than it is.

The resulting attention can increase your SEO rating significantly by producing backlinks for you, and all of this is done through a medium that can never be hushed by irritating ad blocking technology. Finally, you won’t have to waste as much time and money creating new and fresh material in order to increase awareness of your products or services. 

That’s because Influencer Marketing will take care of you!

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Marketing

Ten Marketing Takeaways from the Olympics

The Olympic Games have finally begun. As the most unique of all Olympics gets underway, it’s interesting reflecting on how recent events have influenced and continue to influence a new “manual” for scaled event sponsorships

I requested my advisers to evaluate new and previous recommendations for sponsoring large-scale events such as the Olympics. Their recommendations are as follows: 

Ten Marketing Takeaways from the Olympics

Trends in audience (targeting, messaging, and media): 

• It’s true that the cost of the event is 20% of the total cost of the program. Instead of a “simple” presence, savvy sponsors have shifted their programs and funds to sales and brand equity-driven activation.

• Determine the genuine cause for the event and the role the brand may play in actively supporting it. This is simple for some firms (sports gear, sports beverages), but far more difficult for others. Many ( Olympic ) sports sponsors are now emphasizing “how the athlete got there” with the assistance of school, parents, diet, mental health, and other factors. Another option is to engage with athletes at all levels of a sport, enabling or supporting worthwhile causes.

• The heart of a successful sponsorship should be diversity and inclusiveness (and an Olympic ideal). This is most evident in the celebrities chosen to be the campaign’s faces and voices.

• Any sponsorship will have an important and rising component of sustainability. The event’s environmental impact, athletes’ choices in support of sustainability, and carbon footprint standards from sports organizers are all increasingly commonplace. 

• Many major sporting events are becoming increasingly elderly. Companies risk missing out on the next generation if they don’t engage younger people on their terms, using their preferred media, and in a timely manner. 

• There are a plethora of options for developing employee or commercial/seller engagement programs that have a proven track record of increasing sales or corporate profile.

• Smart sponsors interact with the event and key actors on a regular basis, not just during the event. Because you’ll be building on an existing basis, your actual Olympic activation during the event will be significantly more successful. 

• The tale and content fountains are the main events. The days of having a hero TV commercial, some digital assets, and a little social media are long gone. Use social media and other related avenues to “unleash” your players or sports groups. Many are skilled content creators who can assist in increasing engagement. Most “official media partners” do not have the same level of legitimacy as their stations.

• To get a thorough picture of ROI, you’ll need to consider both hard value components (e.g., media exposure, sales driven by channels whose audience was produced by Olympic coverage, etc.) and actual “on the ground” value (stadium and athlete presence). Then there are the soft value components: In comparison to individuals who were not exposed to or interested in sponsorship, how did it affect brand equity? What impact did it have on people recruitment, retention of top performers, employee and stakeholder morale, and so on? 

• If there’s one thing we’ve learned from the 18-month COVID disruption, it’s the importance of adaptability and rapid change. Are you prepared to deal with your star athlete’s absence due to illness or scandal? Are you prepared to determine whether you want (or need) to pull ads in a certain area, as Toyota did in Japan, and do you have a backup plan? 

Your marketing ecosystem (your teams, your agencies) will need to perform at Olympic levels around major events like the Olympics. It’s a lot of work, but as with any sport, planning and training pays dividends.

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Marketing

A Social Media Marketing Beginner’s Guide

To attract the attention of potential clients and produce revenue, any firm must sell its products or services. While there are numerous traditional forms of promotion that have a proven track record, social media is the most cost-effective. Furthermore, social media marketing allows companies to access a larger audience. This is especially true for small and medium-sized firms with limited resources. Here’s all you need to know to get started with social media marketing

A Social Media Marketing Beginner’s Guide

Certain platforms appeal to various market segments.

Consider who you’re targeting with your marketing effort before you start focusing your emphasis on your Facebook page over others or buy Facebook followers. According to studies, Facebook is more popular among the baby boomer demographic, but Instagram is more popular among millennials (especially females). As a result, consider who your target market is and which platforms they prefer to use. Your segmentation doesn’t have to be based on age — use any criteria you want and do research accordingly. 

Depending on the platform you use, your content may change.

You should modify the type of material you post depending on the platform for the most successful marketing. TikTok, for example, is better suited to short funny routines or facts about your product. For visually appealing photographic content, Instagram is the greatest option. As a result, in order to get the most out of your marketing strategy, you should personalize your content to the platform you choose. 

A multi-platform strategy exposes your content to a larger audience.

You should probably consider mass marketing if you want to increase your marketing effort and produce more impressions. Posting your information on several platforms is a terrific method to reach a broader audience. Even if they have accounts on several social media networks, most people only use one or two of them. For example, millions of people have Facebook accounts that have been active for years, but because TikTok and Instagram are newer sites, they are spending more time on them today. They still have a Facebook account, but they only look at it once in a while. So, if you want to reach a larger audience, you should distribute your material over other social media channels. 

Avoid putting a lot of promotional content on your page.

Post promotional content only 30% of the time, according to a good rule of thumb. People are bombarded with adverts in every nook and cranny of the internet, and if your content is primarily promotional, you may discover that your social media accounts lose a lot of followers quickly. It’s best to share educational content that’s relevant to your field. This not only positions you as an expert in your subject, but it also improves the visibility of your products. Instead of placing an advertisement with a discount on a signature dish, a restaurant may display a short video of how they create the dish — this piques people’s curiosity in sampling the dish even if there is no price reduction. 

Regular Posting Will Keep Your Audience Involved

Today’s internet is all about speed. Because everything moves so quickly, if you don’t post for a while, people will swiftly move on to the next best thing. To stay in your audience’s consciousness on social media, you must keep them engaged at all times. This doesn’t mean you have to post every day, but try to stick to a regular posting schedule – at least twice a month. Your viewers will become accustomed to receiving your content at the specified times. 

Social media marketing is simple to do, and even large-scale marketing initiatives are simple to carry out. All it takes is a little bit of effort and attention.

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Marketing

3 Steps to a Successful Content Marketing Campaign

THE INTERNET IS A LARGE WORLDWIDE WEB. It’s all too easy to become lost in the crowd with roughly 2 billion live websites on the internet and an estimated 5 billion internet users, about 4 billion of whom are on social media. 

However, there are techniques to boost search exposure by creating content that is friendly to both search engines and people. To get the most out of content-based marketing, here are three techniques to increase your signal. 

3 Steps to a Successful Content Marketing Campaign

Writing Titles and Headings with Search in Mind: Content vs. Copy

Copywriting is traditionally associated with printed materials, whereas content writing is associated with web publication. While there is some overlap—good writing is excellent writing—the key difference is that copy writing isn’t always web-optimized, whereas content creation incorporates SEO best practices on purpose. To put it another way, content writing is search engine friendly. 

Here’s an example of a headline for the same information regarding plywood manufacturing, copy versus substance, to demonstrate the difference: 

  1. The Original Panel Product’s ABCs and 123s 
  1. How is Plywood Made? Plies, Adhesives, and Orientation 

The first is a witty title that hints to the topic without actually saying it. It’s fine for copywriting, but if the content is for the web, it’s the wrong technique. As simple as it may appear, it will be lost in the web search shuffle, along with your content, because it is too abstract.

The second one is considerably easier to find. It’s written in the style of a query that people may type into a search engine, and it includes keywords that are relevant to the topic. Write headings and titles that are as close to search terms or queries as feasible. 

DO: Use keywords or ask basic questions to go directly to the point of what your article is about. 

DON’T: Use abstract titles that just allude to the subject.

Titles, subtitles, and headings can help you improve your SEO. Crawlers from search engines are continually indexing websites, and they take notice of what’s in headers (HTML’s h> tags). You’re missing out on a fantastic opportunity to win at the web search game if you don’t use headings or employ headings that don’t use keywords. 

It’s Good for Business to Have Accessible Content

Accessibility is sometimes underestimated, yet this is a huge mistake. Not only does inaccessible information frustrate potential buyers, but it’s also bad for SEO to leave accessibility features out.

Accessibility features are used by a significant section of the population to view web material, and this segment is typically strongly represented among customers. What is the size of the portion? According to the National Institute on Deafness and Hearing Disorders, 15% of Americans aged 18 and above have hearing problems. According to the National Institute of Health, 6% of people in the United States have eyesight problems. According to the National Eye Institute, about 8% of men and 1% of women suffer some kind of colorblindness. 

These figures do not include people who have temporary hearing or visual loss, therefore even though there is some overlap, combining those groups yields a figure of around 20% of the population who requires accessible content. These figures are expected to rise over time as the population ages.

Make your message simple to comprehend for your customers. Provide transcripts and subtitles for audio-heavy content such as podcasts and videos, as needed. Make sure there are no issues with low-contrast colors that persons with vision impairment will have trouble seeing; the same goes for color combinations that colorblind people will have trouble reading or recognizing. The greatest color scheme is one with a lot of contrast, but avoid inverted text (bright writing on a dark backdrop) because it’s notoriously difficult to read. 

DO: Prioritize content accessibility. 

DON’T: Skimp on accessibility measures and miss out on a significant customer group.

Every digital image, site, email, or social post should have alternate text, sometimes known as “alt text” or the “alt” attribute. If there isn’t an option to add alt text, create a caption that explains what’s going on. The alt text clearly and concisely describes what the image depicts, preventing annoyance for those who can’t see it—and that includes those with visual impairments, as well as people whose email client suppresses images, or anyone else who may experience image suppression due to technological reasons. And, as previously stated, alt text is critical for SEO. Web search crawlers index alt text for site search, just as titles and headings. 

Because alt text is so important in web search, it’s worth spending the time to write it. Use keywords to clearly describe the image’s relevance and what it depicts. 

Repeatedly test and incorporate feedback 

Personal idiosyncrasies and content habits are all too easy to overlook by people who have them, regardless of how amazing the writing, graphic, or image is. The best content has the broadest appeal, and a committee is one of the best methods to broaden appeal.

Request that others review the content—as many people as possible—and then thoughtfully incorporate adjustments based on their suggestions. You don’t have to accept every idea, but you should carefully weigh the benefits and drawbacks of proposed changes and thoughtfully address any issues that have been voiced. 

DO: Test, test, and then test some more. Implement feedback thoughtfully to create changes. 

DON’T: Ignore the review process because the content appeared to be fine the previous time.

Put digital content to the test. There’s no need to assume whether your material complies with accessibility guidelines. There are a plethora of free tools available for comprehensive testing. For visuals, the WCAG’s Contrast Checker at contrastchecker.com looks for difficulties with visibility, such as colorblindness, that could make the graphic unrecognizable. The Accessibility Insights tool from Microsoft, which can be found at accessibilityinsights.io, is a browser extension that tests for compliance with the Web Content Accessibility Guidelines (WCAG). These are free, as are many more graphics and website utilities that can be found by doing a fast web search.

HTML email testing, on the other hand, is not only cost-effective but also highly recommended. Users receive email through a variety of email applications (Outlook, Gmail, Yahoo! mail, and so on), each of which presents emails differently. What works in Gmail might not work in Outlook, and vice versa. Litmus PutsMail, Email on Acid, and MailTrap are three good subscription-based email test services. These services test emails with a wide range of clients and assist in identifying modifications so that marketing emails look their best.

Always include alt text for images and graphics in emails; approximately 60% of email clients suppress images. As a result, sending an email with simply one large image is not suggested. It’s possible that the entire thing may be repressed, and the message will be lost. The traditional recommended text-to-image ratio is 80 percent text and 20% graphics.

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Marketing

In 2021, Riding the Waves of Affiliate Marketing Trends

With all of the changes that the pandemic brought about in 2020, it’s common knowledge that several sectors suffered financial losses. However, the good news is that social media and internet-based enterprises grew in popularity. The affiliate marketing sector, in particular, is a thriving industry.

In 2021, Riding the Waves of Affiliate Marketing Trends

Pat Flynn, the thought leader in digital marketing, properly explains the sector. “Affiliate marketing is the technique of making money by advertising the products of other people or businesses. You pick a product that you enjoy, market it to others, and benefit from each sale.”

In essence, the pandemic’s effect of confining workers to their homes has encouraged people to think outside the box when it comes to starting enterprises. As a result, the pandemic resulted in a massive boom in e-commerce. To date, affiliate marketing is used by over 80% of businesses and 84% of publications to make revenue.

As an affiliate, you’re looking for a way to make money. 

Silas T Nkoana, the owner and founder of SYOBza, is one of many affiliate marketers who have built a successful career out of affiliate marketing. He began by dabbling in CPA marketing and exploring affiliate programs such as Shopify and Amazon. Finally, he discovered a talent for marketing retail goods. 

“Unlike digital items or Amazon commissions, which offer a maximum of 5%, physical products ( such as Chest Freezer and Tumble Dryer ) offer 50% to 100% of the commission each sale. To get paid, he simply needed to find a free way to market these products.”

That’s when he discovered the advantages YouTube has to offer. He made review videos to make use of YouTube’s free traffic. 

“I made more money from this than I had in three years of working in client SEO.” 

A lot of people are turning to affiliate marketing as a way to make money. All an affiliate has to do is make sure they’ve set up a dependable, transparent affiliate scheme. Once they’ve done so, they’ll need to ensure a steady flow of traffic to their affiliate website, blog, or whatever social media platform they’re using to reach out to their target audiences.

Looking for Profitable Affiliate Marketing Niche 

Of course, this isn’t going to be easy. This industry, like everything else on the internet, rises and falls with the times. By the end of 2021, Affiliate has identified four of the most profitable categories in the industry. Lifestyle and wellness has risen to the top of the priority list, with a market value of $6 trillion predicted by 2025. This is probably something we could have all predicted – after all, the epidemic has altered everyone’s perception of how much health can affect the entire world.

Pet care (yeah, you read it correctly), personal finance, and technology are three other categories that demand a lot of attention. The latter two are probably not too surprising, but pet care is probably not something affiliates would expect people to pay special attention to. However, the worldwide pet care market has grown from $216 billion in 2020 to $232 billion the following year, and is predicted to reach $350 billion by 2027.

This isn’t all that surprising when you think about it. We’ve all spent a significant amount of time on the internet viewing videos of cute animals doing funny things. Pet owners are constantly curious about the quality of the things they buy, so it’s no surprise that they rely largely on critics’ reviews of pet products.

Taking Things to the Next Level Using the Right Trends 

So, you’ve become a successful affiliate marketer. So, what’s next? 

It’s not a good idea to get comfortable with where you’re at, especially in affiliate marketing. There are trends to keep an eye on and new initiatives to take in order to stay relevant to one’s audience. 

Silas, for example, has steadily grown his affiliate marketing business since its inception. He transitioned from simply marketing retail items to owning his own store. He advanced to the realm of sponsored ads with the earnings he made from this venture.

“I had enough money now to start spending on Facebook and Google ads,” he explained. “I met with a mentor for a three-day in-person course on paid ads in January 2020. Using my acquired paid ad knowledge, I used YouTube advertising to promote zaTLD & SYOBza.” 

Silas and SYOBza are now on a quest to teach other affiliates how to be successful.

It’s crucial to keep one’s audience interested. Continuing to provide content in the same old format will quickly become stale. It is an affiliate’s responsibility to stay current, relevant, and, most importantly, dependable in their chosen area. Too many people have been duped by affiliate scam. With the industry’s recent technological improvements, affiliates now have the added obligation of ensuring that their customers are as safe as possible. 

Overall, affiliate marketing is a difficult ship to navigate. But once you’ve got the hang of it, all you have to do now is brave the swells as you negotiate the industry’s ever-changing trends.