Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of logos, taglines, jingles or mascots.



In many ways, you can appeal to people’s emotions through branding and make them feel more connected to your company. Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers.

Why is branding important

Why is branding important how can you improve your brand

Branding is one of the most importantactivities your business can engage in. Building a strong, recognizable brand will help you connect with your existing customers, sell to new ones, and encourage loyalty and recognition.

Why is branding important
Why is branding important

Branding tips

Quick branding tips

  • Persistence Should Drive Your BrandStrategy.
  • Create a Brand Persona.
  • Never Underestimate The Role of Every Team Member.
  • Bring in a Pro to Help With Your Logo.
  • Use Tools to Power up Your Brand Strategy.

Branding tips for startups

  • Prioritize your brand from day one.
  • Define what influences your brand.
  • Think about your target audience.
  • Assess your brand from an objective perspective.
  • Connect brand strategy with marketing.
  • Differentiate your brand from competitors.

Top 5 branding tips

  • Know Your Target Audience. When developing your brand, you’ll need to consider the people you’re trying to attract.
  • Examine Your Brand Reputation.
  • Make Your Business Stand Out.
  • Cut Out Unnecessary Extras.
  • Create Consistency in Your Branding.

Personal branding tips

  1. Figure out who you are.
  2. Determine what you want to be known for.
  3. Define your audience.
  4. Research your desired industry and follow the experts.
  5. Ask for informational interviews.
  6. Embrace networking.
  7. Ask for recommendations.
  8. Grow your online presence.

Branding tips for entrepreneurs

  • Define your focus. … 
  • Think hard about your personal brand position and then own it. … 
  • Learn to delegate. … 
  • Know, understand, love and commit to your personal brand style. … 
  • Have a marketing plan for your personal brand.
Branding tips
Branding tips

Branding examples

Branding examples 2020

  1. Mobile App and Website Design, and Logo Development. A logo is one of the most important visual details of the personal brand mechanism. …
  2. Creating Corporate Application. …
  3. Social Media Channels and Messaging Apps. …
  4. Effective Feedback. …
  5. Make It Visual. …
  6. Video Marketing. …
  7. Team Up With an Influencer.

Branding examples 2019

Branded products are those products which have a brand. The branding of a product assures the quality of it. For example, you would not buy a soap from a brand ‘XYZ’ but you would definitely buy the soap from lux, vivel etc. Example of a branded product is: ‘Parle-G’ biscuits.

Company branding examples

A brand is the collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and its products and services. In creating a brand, or “branding,” a business is managing the effect that the product or service is having on the customer.

Best branding examples

Brand identity includes all the visual elements associated with your brand, from your logo and typography to colors, product packaging design, website design, and even your social media graphics. … These examples illustrate just how powerful your brand identity can be.

Branding examples in India

  • Reliance Industries.
  • HDFC Bank. Brand Value: Rs 240.06 billion.
  • LIC. Brand Value: Rs 236.05 billion.
  • The State Bank of India (SBI) Brand Value: Rs 232.21 billion.
  • Infosys. Brand Value: Rs 230.64 billion.
  • ICICI. Brand Value: Rs 166.59 billion.
  • Mahindra. Brand Value: Rs 156.78 billion.
  • Godrej. Brand Value: Rs 153.88 billion.

Product branding examples

  • Coca Cola.
  • Nike.
  • Apple.
  • Starbucks.
  • McDonald’s.
  • IKEA.
  • Target.

Co branding examples

  • GoPro & Red Bull.
  • Pottery Barn & Sherwin-Williams.
  • Casper & West Elm.
  • Kanye and Adidas.
  • BMW & Louis Vuitton.
  • Starbucks & Spotify.
  • Apple & MasterCard.
  • Airbnb & Flipboard.
Branding examples
Branding examples

What is branding in business

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

What is branding in business
What is branding in business

Good branding

A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.

Good branding
Good branding

Importance of branding with examples

Your branding is the first thing your customers will experience and will help them to form an opinion on what you’re about. For example, it provides a visual clue about the products or services you offer, your intended audience and your values.

Importance of branding with examples
Importance of branding with examples

Advantages of branding

Advantages and disadvantages of branding

  • Meaning of Branding in Marketing Management.
  • Advantages of Branding in Marketing Management. Creates Wide Awareness. Acquires Customers Easily. Increase Profitability of Business. …
  • Disadvantages of branding in Marketing Management. Expensive. Creates Confusion.

Advantages of branding strategies

  • Greater Appeal and Differentiation. Your brand serves as a magnet, drawing prospects to your offerings.
  • Improved Loyalty and Customer Retention.
  • Employee Engagement and Alignment.

Advantages of branding to customers Class 12

(i) Branding enables a firm to distinguish its product from the product of other firms. (ii) It facilitates advertising of the product. Only when a product is given a brand, it can be advertised and thereby, attract customers.

Objectives and advantages of branding

Brand helps to promote product, to build image, personality and to develop brandloyalty. Brand helps to differentiate firm’s products from competitors’ products. This makes customers feel easy to recognize products of genuine producers. The other objective of branding is to help in conducting promotional activities.

Advantages of branding
Advantages of branding

Product branding

Product branding and packaging

  1. Understand packaging layers.
  2. Choose the right type of packaging.
  3. Line up your printer.
  4. Create your information architecture.
  5. Evaluate a packaging design.
  6. Collect feedback.
  7. Get the right files from your designer.

Why is product branding important

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.

Product branding ideas

  • Find Your Archetype. … 
  • Create A Personalized Concept And Content. … 
  • Make Your Logo As Good As Possible. … 
  • Perfect Your Social Media Positioning And Strategy. … 
  • Embrace Online And Email Marketing And Banner Ads. … 
  • Resort To Brand Influencers. … 
  • Create Videos.

Product branding examples

Product branding is a symbol or design that identifies and differentiates a product from other products. Product branding is very easily noticeable when you walk through a supermarket filled with different products as most products are branded with a unique colour, design and logo.

Product branding company

  1. Research your target audience and your competitors.
  2. Pick your focus and personality.
  3. Choose your business name.
  4. Write your slogan.
  5. Choose the look of your brand (colors and font).
  6. Design your logo.
  7. Apply your branding across your business.

Product branding adalah

Product Branding adalah penggunaan nama, istilah, simbol, atau desain untuk memberikan identitas yang unik pada produk di pasar.

Product branding advantages

  • Branding helps you stand out in a saturated market. … 
  • Branding gives you credibility. … 
  • With a clear brand, you can charge what you’re worth. … 
  • Branding leads to customer loyalty. … 
  • Branding leads to returning customers & referrals. … 
  • Branding = Consistency.
Product branding
Product branding