Many businesses entering the world of online commerce prefer to start small and grow as they increase their online business experience.
That’s why a number of startups build one product at a time. They start with just a single product for a couple of years and enlarge their catalogs only after they take off.
There are multiple one product store success stories I can share. By Googling this question, you’ll immediately learn about Casper, a $500-million business that won over customers’ hearts with their box-packed mattresses delivered to the door. Or think about Spanx by Sara Blakely, initially a one-product business, which turned Sara into a self-made billionaire.
With a single product store, you can give your flagship product all the attention it deserves. You’ll have a number of pages to present and explore its unique features in-depth.