You’ve got a fantastic product. Now, how can you get the word out to potential buyers without having to pay for ads? Search engine optimization ( SEO ) is a tried-and-true method of attracting target consumers by appearing higher in search results. This is accomplished through enhancing the credibility of your website.
Because Google’s algorithms are constantly changing, SEO has a lot of moving elements. If you don’t have the time to keep up with these changes, it’s a good idea to engage an experienced SEO service that can help you take use of Google’s algorithms to your advantage.
However, I’ll let you in on a little secret: outsourcing your SEO does not absolve you of responsibility. Even the most experienced SEO team will require your assistance. Many businesses lose their competitive advantage when they employ an SEO firm and then forget about it. There’s nothing wrong with outsourcing, but there’s something seriously wrong with the “forget it” aspect. Yes, your SEO provider should be doing the heavy work, but you can multiply their efforts if you keep engaged in the correct ways.
Here are six things you can do ( or not do ) to support and enhance your SEO partner’s efforts to fatten your wallet :
1. respond as soon as possible
Assume that your SEO firm creates some fantastic blog entries for you. They’re funny, instructive, and include strong calls to action. They send you the drafts before they go online to request your approval before they go live. I understand you’re busy. So you make a mental note to visit them the following week. But then a week goes by… and another.
The issue is that Google prefers information that is new, frequent, and consistent. You’re undermining your chances of dominating Google by dragging your feet. To get the greatest value for your dollars, make sure you answer fast to your SEO provider. If you don’t have time to reply to their demands, assign them to someone in your organization who can give them the attention they deserve.
2. provide comments
Take the time, especially in the beginning, to guide your SEO company in the right route. After all, if a boat sets sail in the incorrect way by a few feet, it could wind up a few miles off track.
Something as simple as making a little video and providing comments can go a long way in assisting your SEO firm in aligning with your vision, communicating your company’s mission and beliefs, attracting your ideal buyer, and putting money in your bank account.
3. Make sure the kitchen doesn’t have too many cooks
Instead of having them connect with numerous personnel from your organization and wasting time waiting for each of them to respond, designate a point person to interact with your SEO company. Yes, achieving consensus is desirable, but do so behind the scenes. When the consensus has been reached, the point person can inform the SEO team. Otherwise, having varied (and even contradicting) information from each team member can be confusing for your SEO company.
4. Micromanaging isn’t a good idea
I’m fine for attention to detail, but I’ve seen clients lose sight of the broader picture by obsessing over every last word, hyphen, and pixel. Micromanaging can result in a lot of back and forth, which eats up your time, which is exactly what you’re wanting to save by employing an SEO firm in the first place.
Will it really make a difference if this logo is 14 inches to the right or left, or if the most recent blog uses the word “dilemma” instead of “conundrum”? Overcome the major issues on the mat, but save time and energy by letting the minor issues slide. “Perfect is the enemy of good,” as the cliche goes.
5. Don’t disregard their knowledge
A client of mine once insisted on making every blog a hard sale. Despite numerous dialogues, they couldn’t seem to realize that blogs should deliver value to customers by teaching and entertaining their audience, thereby developing expertise and trust.
Thinly veiled sales pitches drive off readers, forcing them to exit your pages more quickly, lowering your search engine results. As a business owner, you know your company better than anyone else, and your involvement is critical to the success of any campaign. Just make sure you’re willing to listen to advice from your SEO company. They are, after all, specialists in their field.
6. Patience is required
Paid ads can produce quick, short-term results, but the beauty of SEO is that it is usually (much) less expensive and more long-term. It may take some time at initially, but each new SEO milestone will build on the previous one, ensuring that your brand continues to grow, your target audience is engaged, and you are positioned as an expert in your sector.
This is the key to getting and retaining Page One rankings, which leads to more traffic and sales. However, if you jump ship too soon, you’ll waste the momentum you’ve built and stray from the ideal path to long-term online success.
One of the best business moves you’ll ever make is to hire a reputable SEO company. The key to boosting your SEO campaign’s results is to stay involved in it in the right ways. “Appropriate” is the key word here.