Dear Mr / Ms

I am currently working on my own portfolio of websites, social media accounts, YouTube & Vimeo videos, where I enjoy honing my skills in developing effective search engine & conversion rate optimization campaigns based on thorough research, analysis and creative-problem solving.

My strengths lie in the ability to find solutions and think outside the box, communicate my skills effectively, adhere to strict deadlines and juggle multiple projects by prioritizing. I have great attention to detail and accuracy when gathering data, conducting analysis and preparing reports.

When it comes to digital marketing, I employ a multi-prolonged approach that involves methods including competitor analysis, keyword research, content creation and link building.

These strategies have enabled me to develop effective digital & social media marketing campaigns for local businesses, niche sites, affiliate websites, Youtube and Vimeo videos to increase organic traffic by improving search engine ranking to boost revenue.

I possess the confidence required to give regular presentations in boardroom settings. I am comfortable conveying technical information to clients in a simple and informative manner and I work well with others in an office environment.

Importantly, I keep myself up-to date with the fast moving digital marketing landscape, particularly technological and search engine trends, the changing algorithms and ranking factors. I understand the importance of always staying one step ahead in this dynamic and ever – changing field.

Yours Sincerely

Silas T Nkoana

Silverton, Pretoria, 0184

0828922317

thabang@nkoana.co.za

Professional Profile

Silas Thabang Nkoana ( Silas T Nkoana ) is an Experienced on-page & off-page Search Engine Optimization specialist in developing SEO campaigns, analytics, search engine rankings & monitoring, keyword research, website auditing and link building, with a passion for optimizing sites to achieve business goals ( Increase Rankings, Generate Traffic & Improve Revenue) and a talent for improving organic search engine rankings using a creative approach and thorough research & analysis.

Skills

keyword

keyword strategy

keyword analysis

keyword ranking

keyword search

keyword planner

keyword advertising

keywords research

Content

content writer

content strategy

content creation

content creator

content writing

Backlink

backlinks

backlink services

backlinks for seo

backlinking

Outreach

Outreach Program

PR

Public Relations

Blog

blogger

blogging

blog writing

blogpost

blogging tips

blog marketing

Website

website owner

website for sale

website design

website development

website traffic

website marketing

website seo

website developer

Competitor

competitor analysis

competitor research

Analytics

analytics tools

analytics strategy

analytics insight

analytics platform

analytics automation

analytics cloud

Tools

WordPress

Moz OSE

SEMrush

Ahrefs

Google Analytics

On-Page & Off-Page SEO

Private Portfolio
January 2010 – Present

Website SEO

——

www DurbanJuly co za

Durban July

Impressions – 31,136.19

Keyword Position – Page 1, Number 5

www.DurbanJuly.co.za

{ SOLD }

July 2017 – January 2018

——

www TpprWr co za

Tupperware

Impressions – 39,371.44

Keyword Position – Page 1, Number 7

www.TpprWr.co.za

{ SOLD }

October 2014 – October 2017

——

www ChestFreezer co za

Chest Freezer

Impressions – 10,040.71

Keyword Position – Page 1, Number 9

www.ChestFreezer.co.za

{ }

June 2021 –

Google My Business SEO

Locksmith

Impressions – 6,452.23

Keyword Position – 3 Out Of 3

Stellenbosch Locksmith

{ }

April 2020 –

Responsibilities

With more than half of all online purchases starting with a search engine query, it’s important for me to generate a consistent flow of organic traffic to my websites. I possess skills that contribute to boosting of website rankings in the search engines.

Keyword Research

Keyword research is a practice search engine optimization professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries, which are asked by users in search engines.

Content Creation

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

Link Building

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

Outreach SEO

Outreach SEO involves creating valuable links from off-site websites to link back to the client’s site. It is an essential part of online advertising and if not done rightly, SEO outreach can hinder the success of a business’s SEO strategy. The backlinks are helpful in boosting the organic ranking of a business.

Public Relations

Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect the public perception.

Blogging

Blogging refers to writing, photography, and other media that’s self-published online. Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses.

Web Development

Web development is the work involved in developing a Web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

Competitor analysis

Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Website Traffic Analysis

Website traffic analysis is the process of collecting and interpreting key data points that describe the web traffic to and from your site. … Web traffic analysis breaks down data using specific metrics to organize that data and help you understand: Who’s visiting your site.

Website Traffic Reporting

Any web traffic analytics system collects information about actions on the website, registering clicks, scrolling, form submissions, etc. All of these events are gathered by the analytics system and marked with a timestamp and other parameters from the data trace of each website visitor.